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Honor America’s Entrepreneurs: Shop Small on November 30th

Release Date: 
Thursday, November 14, 2019
Release Number: 

By Ashley D. Bell, Regional Administrator, U.S. Small Business Administration

Please join us in celebrating the 10th annual Small Business Saturday this November 30th. Celebrated each year on the Saturday after Thanksgiving, Small Business Saturday is a way for consumers to kick off the busy holiday shopping season and make an impact in their community by supporting independently owned businesses. 

Each year, we encourage entrepreneurs to leverage Small Business Saturday to help drive more traffic to their businesses – whether it’s through their storefront doors or to their website during the holiday shopping season.

Last year, thousands of communities in all 50 states—as well as U.S. territories and Washington, D.C.—rallied their friends and neighbors to celebrate the day. In 2018, an estimated 104 million U.S. consumers reported shopping or dining at local, independently-owned businesses on Small Business Saturday. 

The total reported spending by U.S. consumers who said they shopped at independent retailers and restaurants on Small Business Saturday last year reached a record level of an estimated $17.8 billion, according to the National Federation of Independent Businesses (NFIB).

We want to continue and grow this trend, because we all know how important America’s 30 million small businesses are to our economy and to overall job creation.

SBA realizes that you have a choice to make when shopping for the holidays, and for every other day of the year. I just ask that you consider your community and the entrepreneurs that support your local economy. They are your neighbors and your colleagues.

You can make a difference this holiday season by choosing to shop small and dine small. For example, please consider the impact Small Business Saturday makes on these Kentucky small businesses:

  • Broadbent Hams ships its cured country hams, bacon and sausage around the world
  • Davis Jewelers, is a unique 4th generation jewelry store
  • D&B Bourbon Candy offers hand-made bourbon filled candy, liqueur filled truffles, chocolate-covered fruit and gift baskets 
  • For a truly papered experience, try Blue Halo Med Spa

If you work up an appetite while shopping, sample some delicious food at The Miller House, The Café, or Lyles BBQ. And if you need to let the little ones run off some energy, stop by Puzzles Fun Dome and Puzzles Academy.

So, I encourage you to join me and the more than 100 million Americans in shopping and dining small on Small Business Saturday as you begin, or perhaps complete, your holiday shopping.

And be sure to share your stories and where you’re shopping via social media using #ShopSmall. See you on November 30th.