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Ohio Small Business Awarded SBA’s National Tibbetts Award for Innovative Research

Winner Provides Industries with Rubber Analysis Technology and Engineering Services
Release Date: 
Friday, March 5, 2021
Release Number: 

COLUMBUS – Endurica, LLC of Findlay, Ohio, is one of 38 companies to receive the U.S. Small Business Administration’s prestigious Tibbetts Award for its accomplishments in creating cutting-edge technologies. The Tibbetts Award, named after Roland Tibbetts, founder of the Small Business Innovation Research program, honors awardees for the exceptional successes achieved through SBA’s Small Business Innovation Research and Small Business Technology Transfer programs.

“Federal research funding through the SBIR and STTR programs enables small businesses to create innovative solutions to critical American priorities in an increasingly technology-reliant world. The Tibbetts Award is SBA’s way of recognizing those small businesses who embody an entrepreneurial spirit and help bolster the U.S. economy through technological innovation,” said SBA Central and Southern Ohio District Director Everett M. Woodel Jr. “We are incredibly proud of Endurica founder Dr. Will Mars and his team for their work in revolutionizing rubber product design worldwide and for being recognized as the only Ohio-based recipient of the 2020 Tibbetts Award.”

Endurica’s advancements in rubber product design have led to cost savings in development programs and more durable parts for the U.S. Army, ultimately ensuring the safety of military personnel and civilians.

“I am very proud to receive this prestigious recognition on behalf of our team. We won the U.S. Army as our first paying customer through the SBIR program, and this enabled us to commercialize game-changing tools for analyzing the fatigue performance of elastomers,” said Endurica president Dr. William Mars. “Over the last decade, we’ve continued to improve our tools and the business. Today, we have a growing user base, six of the top 12 global rubber product producers (by revenue) are using Endurica solutions in their applications, and there are hundreds of trained users globally.” 

The SBIR/STTR programs are a key pillar in the federal government’s strategy for a strong national economy, providing seed capital to innovative entrepreneurs in science, technology, and engineering. The program, known as America’s Seed Fund, focuses on funding critical technology areas that are too high risk or early-stage for traditional venture capital.

Since its inception in 1982, the program has awarded over 170,000 awards with over $50 billion in funding to small businesses through 11 participating federal agencies. It boasts one of the highest returns on taxpayer investment when measuring federal funding and economic impact.

In total 38 companies, seven organizations and 14 individuals were announced as winners. Details on each can be found at


About the SBIR and STTR Programs

The SBIR/STTR programs represent the nation’s largest source of early stage research and development funding for small businesses. The programs are administered by the SBA in collaboration with 11 federal agencies, who collectively supported more than $4 billion a year in federal research and development funding.

About the U.S. Small Business Administration

The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more visit