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Saturday is for shopping small

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Advisory Date: 
Wednesday, November 27, 2013
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MONTPELIER, Vt. – Many small businesses throughout Vermont will be participating in the fourth annual Small Business Saturday Nov. 30.

Started by American Express in 2010, Small Business Saturday is a day devoted to supporting small businesses throughout Vermont and the country.

“Small Business Saturday serves as a day to shop local small businesses and keep dollars in Vermont,” said Darcy Carter, Small Business Administration Vermont District Office director.  “Small businesses boost the local economy, preserve neighborhoods and downtowns, and more importantly employ nearly 60 percent of Vermont’s private work force. What could be better than shopping in Vermont with so many award-winning products like cheeses, craft breweries, wood workings, and sporting goods? Taking your children to the local historic stores your parents use to take you to, can create lasting memories. ”

Vermont has approximately 78,000 small business, and nationwide there are nearly 28 million small business.

Several chamber of commerce’s throughout Vermont are doing outreach to encourage people to shop locally, local media coverage has increased highlighting Small Business Saturday and social media has increased its visibility.

“Each year Small Business Saturday has grown in popularity,” said Carter. “A few years ago, no one had ever heard of Cyber Monday, and now it is as mainstream as Black Friday. It’s the goal to make Small Business Saturday the most important shopping day of the year.”

According to the National Federation of Independent Business, more than 70 million people shopped on Small Business Saturday spending more than $5 billion in 2012.

“We encourage Vermonters to shop small on Saturday to support local businesses that are vital to our communities,” said Carter.”

Many businesses throughout Vermont, are offering incentives to shop locally, including discounts and free gifts. For more information about Vermont small businesses, visit http://vermontvacation.com/5050/.

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