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SBA Encourages Shopping Small at Women-owned Businesses

Advisory Date: 
Wednesday, March 16, 2016
Advisory Number: 
20160316-001
Contact: 
Robert Goza (610) 382-3084 | robert.goza@sba.gov
SBA officials visit Lancaster woman-owned firm That Shuu Girl Boutique March 29th

LANCASTER, Pa. – U.S. Small Business Administration officials, including SBA’s Eastern Pennsylvania Director Antonio (Tony) Leta, will visit Lancaster’s “That Shuu Girl” Boutique owned by Nicole Vasquez March 29th at 11 a.m. to celebrate Women’s History Month and encourage customers to shop at women-owned small businesses.  Media are invited.

Born and raised in Lancaster, even as a young girl, Vasquez always dreamed of owning a business.  Although she was unsure of the type of business, she steadfastly planned for that future by saving half of her paycheck. As she got older, Nicole began thinking about a fashion store as an option. She started making her own clothing in high school and then went into styling for different models, businesses, and magazines.  In 2012, Vasquez took her passion to the next level by opening “That Shuu Girl Boutique.” Located in the heart of Lancaster, Vasquez is dedicated to exceptional customer service and unique style at an affordable price. The boutique strives to provide customers the latest fashion trends, top styles, and some of the highest quality apparel available. 

WHAT: SBA officials visit and tour a local Lancaster business to encourage shopping at women-owned small businesses. Media are welcome and invited to attend.

WHO:  Antonio (Tony) Leta, Director, SBA Eastern Pennsylvania District Office

Solomon Wheeler, SBA Harrisburg Branch Manager

Nicole Vasquez –Owner, That Shuu Girl Boutique

Kecia Sturdivant, Kutztown, SBDC

Linda Grove, Business Consultant, Kutztown SBDC

WHEN:  Tuesday, March 29th at 11 a.m.

WHERE: That Shuu Girl Boutique, 145 East King St., Lancaster, PA 17602

“SBA loves all things small business, so we are encouraging everyone to ‘shop small’ with women-owned small businesses,” Leta said. “Spending your time and money close to home supports your neighborhood small businesses, which are America’s economic backbone and provide buying options you just can’t beat.”

That Shuu Girl Boutique is currently working with SBA resource partner Kutztown Small Business Development Center, where Business Consultant Kecia Sturdivant has helped Vasquez refine her business plan, research a potential second location, and grow the boutique’s website.

“I feel like the services at Kutztown SBDC are helping me be more knowledgeable about my business, where I should be at this point in my business, and what to look out for when looking for my second location,” Vasquez said. “After getting more experience in the fashion industry, I knew opening my own women's clothing boutique was what I wanted to do,” Vasquez said. “I tried getting loans so I didn't have to use the money I saved in the bank, but it was so hard because I was a first time business owner. Since I had saved money, I proceeded to open my store with my own money.”

Especially passionate about her business because she gets to help so many women feel beautiful and confident, Vasquez feels by opening her own boutique she has been able to meet wonderful people and help inspire and educate the younger generation. 

“With my business growing, the word is getting out there about the services I provide not only in my boutique, but what I do for my community also,” Vasquez said.

“The landscape of the U.S. economy has evolved drastically during the last 50 years, and women played a significant role in that change,” said SBA Administrator Maria Contreras-Sweet.  “We are harnessing the power of America’s entrepreneurs to develop products, services and technologies that support women as they deal with the challenges of work and home. This innovation challenge will both help strengthen the economy and empower women to succeed.”

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