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SBA Helps Small Businesses Go Digital Through Public Private Partnerships

Advisory Date: 
Monday, April 25, 2016
Advisory Number: 
Michael Ashcraft

By Cassius F. Butts, Regional Administrator, U.S. Small Business Administration

Today, small businesses offer customized delivery options for customers and manage employee payrolls with a swipe of a screen or click of a button. Digital tools like these help small employers compete with big firms, keeping dollars on Main Street and spurring local economies. Integrating the right technology for your small business in today’s modern economy is increasingly essential, and you do not need to do this alone.

The U.S. Small Business Administration understands the importance of providing streamlined systems and platforms to small businesses to navigate the digital landscape to innovate and propel the economy forward.

Recently, the SBA announced that it will provide digital tools and resources available to America’s entrepreneurs through a first-of-its-kind public private partnership with tech giants like Amazon, Box, Facebook, LegalZoom, Microsoft, Salesforce, and Zenefits.

Whether selling quilts or cloud solutions, small businesses need access to digital tools and capabilities to be competitive. Through SBA’s Small Business Tech Coalition, small firms now have new opportunities for assistance. Entrepreneurs are able to explore and rethink online commerce and payment platforms, the efficiency of back office operations, productivity solutions, cybersecurity protection, and improvements in customer service and shopping experiences to start and scale their business.

This coalition will also cover topics important to entrepreneurs through educational offerings and sharing sessions. These sessions will address timely small business topics like cyber security, social media marketing, brand awareness, mobile content management, productivity solutions, online/e-commerce, mobility and field operations, as well as payments in a digital and sharing economy.

This is just a small sampling of what the future holds. The bottom line is that America’s small businesses now have a streamlined interface to connect to innovative technology platforms, digital education, and enterprise training. It is easier than ever to join the movement and go digital. Once again, SBA is paving the way for small businesses to succeed in this strong economy through public private partnerships.

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