“Shop Small” means Big Deal for Small Business Owners on Nov. 24 - Small Business Saturday®

By Tim Jeffcoat, Director, Houston District Office of the U.S. Small Business Administration
Release Date: 
Tuesday, November 13, 2018
Release Number: 
Charles Abell (713) 773-6512

Saturday, November 24, 2018 is Small Business Saturday® – please join me and support the over 600,000 small businesses in Houston and Southeast Texas that employ many of your friends and neighbors and have helped our area achieve a 3.8% unemployment rate.

Our Nation has been celebrating Small Business Saturday® since 2010, and it continues to grow year-after-year.  Last year, an estimated 108 million nationwide consumers shopped on Small Business Saturday® and 90% of all consumers have said that it has had a positive impact on their community.

Do your part with these six simple steps:

  1. Commit to making at least one purchase from a locally-owned small business retailer.  Get to know the owner.  Your purchase can be even more meaningful when you share the owner’s story with your loved ones.
  2. After a day of shopping, continue to support small business by dining at your favorite small business restaurant, coffee shop or watering hole.
  3. Enjoy the experience.  Travel outside your comfort zone -- and away from your computer screen -- to discover an out-of-the-ordinary shopping district with some trendy local stores. 
  4. Join the conversation on social media, using the hashtags #SmallBizSat and #ShopSmall to amplify your support.  If you find a great small business, Tweet or Facebook or Instagram your find so others can enjoy it too.
  5. When you open your gifts, start a conversation about which one came from the most distinctive and creative sellers.  This can make for great debate over eggnog or your holiday drink of choice.
  6. If you’re a business owner, make sure you’re prepared for the holiday season by checking out helpful advice at http://www.sba.gov/saturday.

Join me in supporting and driving Small Business Saturday® until the sun goes down on Saturday, Nov. 24 in the Houston-Galveston Regional Area. And remember that “shop small” refers to whom you buy from, and not how much you buy!