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Small Business Owners Need Our Support More Than Ever [OpEd]

Shop Small this Saturday!
Release Date: 
Wednesday, November 25, 2020
Release Number: 
Op-Ed 01
Nina Ramon |

Op Ed By David Elizondo, Deputy District Director, SBA San Antonio District Office

ElizondoSmall Businesses are the backbone of our economy. More so than ever, by shopping small you not only support local communities but money spent local stays local.

Each year, we encourage independent businesses to leverage Small Business Saturday to help drive more traffic to their businesses – whether it’s through their doors or to their e-commerce site during the holiday shopping season.

This year Small Business Saturday will be held on November 28th, marking the 11th annual Small Business Saturday. Last year, shoppers came together in full-force to support their local communities, and Small Business Saturday hit a record high with an estimated $19.6 billion in reported spending.

From 2000 to 2019, small businesses created 10.5 million net new jobs while large businesses created 5.6 million. Small businesses have accounted for 65.1% of net new job creation since 2000. (SBA Office of Advocacy)

While the effects of the COVID-19 pandemic are still not fully known, the economic impacts have been particularly difficult on small businesses so far. Many small businesses had to shut their doors due to the pandemic while other small businesses have pivoted to continue operating. It is imperative we support them during this time.

As part of the SBA Regional Administrator’s Road Tour, the San Antonio District Office Team has visited countless small businesses within 55 counties. We have heard, firsthand, stories about how small businesses had to refocus change directions to continue moving forward.

Some SBS highlights:

  • 97% of U.S. consumers who shopped on Small Business Saturday agree that small businesses are essential to their community.
  • 95% of U.S. consumers reported the day makes them want to shop or eat at small, independently-owned businesses all year long, not just during the holiday season.
  • 96% of U.S. consumers who shopped on Small Business Saturday agree that shopping at small, independently-owned businesses supports their commitment to making purchases that have a positive social, economic, and environmental impact.

As we pivot and rebuild the economy, small business owners need our support more than ever. Like myself, I encourage you all to think Small this holiday season when shopping. Visit your local favorite restaurant, pay a visit to your local farmer’s market, grab a coffee from the local coffee shop!

Be safe this holiday season, and remember to #ShopSmall on November 28 - and year around!