COVID-19 relief options and additional resources

Small Business Saturday

Advisory Date: 
Friday, November 13, 2015
Advisory Number: 
Lola Kress, 404-331-2798
The impact of shopping small year-round

By Cassius F. Butts, Regional Administrator, U.S. Small Business Administration

Kentucky – As the voice for our nation’s entrepreneurs, the U.S. Small Business Administration (SBA) celebrates small businesses daily. When our small businesses do well, our communities do well, too. So I encourage you to “shop small” on Small Business Saturday®, November 28, for your holiday shopping.

Shopping small is a concrete way to support small businesses – the same small businesses that generate 67% of net new jobs and deliver products and services to America’s communities year-round. In 2014, Small Business Saturday® had 88 million consumers “Shop Small,” and 77% of consumers said Small Business Saturday® inspires them to “Shop Small” throughout the year, not just for the holidays. Two in three consumers state that small businesses support the community, and we know that shopping small makes a huge impact on our nation’s economy. You can support your community and small business with these five simple steps:

  • If you are a business owner, make sure you’re prepared for the holiday season by checking out helpful advice at
  • If you are a customer, commit to making at least one purchase from a locally-owned small business retailer. Get to know the owner, and make your gift more meaningful by sharing their story as part of what you give your loved ones.
  • Enjoy the experience. Travel outside your comfort zone -- and away from your computer screen -- to discover an out-of-the ordinary shopping district with some trendy local stores.
  • Take part in Small Business Saturday® on social media, using the hashtag #SmallBizSat to amplify your support. If you find a great small business retailer with unique products, Tweet or Facebook your find so others can enjoy it too.
  • When you open your gifts, start a conversation about which one came from the most distinctive and creative sellers. Share your shopping secrets.

Remember whether you “shop small” or “dine small,” you are still doing your part to contribute to our robust economy.