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Small Business Saturday & the year-round impact of shopping small

By Cassius F. Butts, Regional Administrator, U.S. Small Business Administration

ATLANTA – As the voice for our nation’s entrepreneurs, the U.S. Small Business Administration (SBA) celebrates small businesses on a daily basis.  When our small businesses do well, our communities do too. Therefore, as part of our annual tradition, I encourage you to join millions of Americans and “shop small” on Small Business Saturday®, Nov. 28, to complete your holiday shopping (or to start your holiday shopping, as the case may be…)

Shopping small is a concrete way to support small businesses – the same businesses that generate two of every three net new jobs, and deliver essential goods and services to America’s communities 365 days a year. Last year, Small Business Saturday® had a major impact.  Shopping small makes a huge impact on our nation’s economy. Last year, there were 88 million consumers “Shopping Small” on Saturday. 77% of consumers said Small Business Saturday® inspires them to “Shop Small” through the year and not just for the holidays. In addition, 66% of consumers state the main reason they support small businesses is because of their contributions to the community.  I encourage you to contribute to your small business community wherever you may be in the Southeast.

You can do your part with these five simple steps:

  • If you’re a business owner, make sure you’re prepared for the holiday season by checking out helpful advice at
  • If you’re a customer, commit to making at least one purchase from a locally-owned small business retailer.  Get to know the owner, and make your gift more meaningful by sharing their story as part of what you give your loved ones.
  • Enjoy the experience.  Travel outside your comfort zone -- and away from your computer screen -- to discover an out-of-the ordinary shopping district with some trendy local stores.
  • Take part in Small Business Saturday® on social media, using the hashtag #SmallBizSat to amplify your support.  If you find a great small business retailer with unique products, Tweet or Facebook your find so others can enjoy it too.
  • When you open your gifts, start a conversation about which one came from the most distinctive and creative sellers.  Share your shopping secrets.

I know I’ll be shopping small with my friends and family on Saturday, Nov. 28.  I encourage you to do the same – and remember whether you “shop small” or “dine small,” you are still doing your part to contribute to our robust economy.