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Worcester Software Innovator Named Massachusetts Small Business Person of the Year

Geisel Software CEO Brian Geisel named top small business person for the Bay State
Release Date: 
Tuesday, September 22, 2020
Release Number: 
Contact:, 202-853-5792

BOSTON – The Small Business Administration (SBA) has named Brian Geisel, CEO and Founder of Geisel Software, the 2020 Small Business Person of the Year for Massachusetts.

Brian Geisel earned the recognition for growing sales, revenue and expanding into government contracting. Based in Worcester, Geisel Software is a custom software development firm with a passion for innovation and special expertise in developing embedded and application software solutions for the robotics and medical device industries as well as government agencies.

It’s a pleasure to recognize Brian Geisel for outstanding business leadership and social responsibility,” said SBA Massachusetts District Director Robert Nelson.  “We were fortunate to have Brian as part of our inaugural Emerging Leaders program in Worcester, where he took advantage of all the resources and created a growth plan he is now executing with success.  Congratulations!”

Started in 2011 out of a 200 sq. ft. loft space, Geisel steadily grew his team through the years with developers, interns, contractors, and freelancers.  In 2019, the company expanded to a 3,800 sq. ft. space in the Worcester Business Center with plans to grow even more in the future.  

The company was approved for an SBA guaranteed line of credit with UniBank to help fund his growing workforce.  As a participant in the SBA’s Emerging Leaders Worcester program in 2018, Brian seized the opportunity to make connections with his peers and guest experts from PTAC, Army Corps of Engineers, to Hanscom Air Force Base, and more. His ability to network and collaborate has opened doors to further expand Geisel Software into government contracting.  

"I am honored to be recognized by the SBA and I am profoundly grateful to Massachusetts’s incredible support programs that have helped with so many aspects of growing our business,” commented Brian Geisel, CEO of Geisel Software, Inc.And while the award says Small Business Person of the Year, it really reflects the commitment, hard word and exceptional talents of everyone at Geisel Software so I’m really excited for my team.”

Brian is also committed to sharing his talents and giving back to those in need.  Working with the Partnerships for a Skilled Workforce, Brian has mentored young people that joined his company as interns.  He is also collaborating with NASA on their Minority University Research and Education Programs (MUREP) to provide opportunities for students at the undergraduate and graduate levels with NASA-related research and mission-specific technology development. He has even traveled abroad to assist with foreign aid missions, including a trip with the Hearts in Action program that took him into the jungles of Guatemala to help set up school computer labs.

Geisel was nominated for the award by Alison Berglund, Instructor for the SBA Emerging Leaders Initiative.

Geisel will be honored virtually at the annual SBA Massachusetts Small Business Week Awards event on Wednesday, September 23rd, 2020.  Rescheduled from May, National Small Business Week will be a 3-day virtual conference from Tuesday, September 22nd to Thursday, September 24th.  





About the U.S. Small Business Administration
The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start and grow their businesses. It delivers services to people through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more, visit