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10 Social Media Benchmark Statistics: How are You Doing?

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10 Social Media Benchmark Statistics: How are You Doing?

By smallbiztrends, Guest Blogger
Published: April 8, 2010

Sometimes it is hard to tell how your social media activity stacks up. Are you more active -- or less active -- than your peers? Is your target audience likely to be using certain social media over other social media -- say LinkedIn versus video? Are you taking the right steps to build your presence online, or would you get better results if you adjusted your steps?

This list of social media benchmarks may trigger some ideas to answer those and other questions:

  • If you use a social media site* such as LinkedIn or Facebook, you are among the 46% of online adults in the United States who do.
  • Are you using video to market your small business? Not sure i;s worthwhile? Well, consider this: 62% of adult American Internet users watch videos on video-sharing sites* such as YouTube.com.
  • 68% of business-to-business (B2B)* companies measure the success of social media based on how much traffic is sent to their websites. This is the number one measurement that B2B companies use.
  • Those who exhibit social behavior on Twitter*- through use of words like-w' and'yo' and relationship-oriented words' tend to have more followers. So if numbers of followers are important to you, get social!
  • The best time of day* to tweet if you want to get retweets is 4' 5 PM Eastern time.
  • LinkedIn users are older and more affluent* than other social networks. Almost 70% have household income over $60,000 annually. Some 38% are 35-49 years old. Another 31% are 50 years old and above. If older affluent businesspeople is your target, LinkedIn could be a good place to find them.
  • If you have 100 Twitter followers or more, you are among the top 7% of Twitter users as measured by number of followers.

Surprised by any of these numbers? Remember, these are not hard and fast rules -- just interesting statistics that may help guide the direction of your social media activities.

For additional background, please also see these Business.gov Community articles about social media:

Getting Started with Social Media Marketing

Small Business Marketing: Making Social Media Pay Off for your Brand and Your Bottom Line

* * * * *

Anita Campbell is the Founder and CEO of Small Business Trends*, an online community serving small businesses.

* Hyperlinks to third party websites

About the Author:

Anita Campbell

Guest Blogger

My name is Anita Campbell. I run online communities and information websites reaching over 6 million small business owners, stakeholders and entrepreneurs annually, including Small Business Trends, a daily publication about small business issues, and BizSugar.com, a small business social media site.


Thank's for all of the work that you put in to this. It seems like social media has continued to work.
Its a great inspiration "If you have 100 Twitter followers or more, you are among the top 7% of Twitter users as measured by number of followers ." Thank you anita
intersting article, social media can boost our business if we know how to use it !!! thank you
Anita,according to my fanspage statistic, it is important to create new story and share unique video. It can improve 10% on selling
It is great but on my part i ever consume most of my time on the FB
Thanks very much! Visit my website , please. http://www.dacsan.danang.vn
This post includes an interesting and surprising number of Social Media usage. I mainly use Facebook and YouTube for my internet marketing. They help me a lot to increase potential customers.
That's an interesting post. I normally use Facebook (50%), Twitter(25%) and G+(25%) for my business internet marketing!
I think twitter is a great marketing tool and I just focused on it
i'm agree ,Social media is very useful, online business indispensable social media


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