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Adding Social Media to the Business Marketing Mix; No Longer a Question of Why, but How?

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Adding Social Media to the Business Marketing Mix; No Longer a Question of Why, but How?

By Caron_Beesley, Contributor
Published: May 6, 2010 Updated: February 11, 2011

About the Author:

Caron Beesley


Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley


The most essential aspect of social media that was left out in my opinion for small business is synching the twitter account to the facebook account. That way those who follow on twitter can clearly see that your business also is on facebook and you should follow us there too.In this social media frenzy of a world we live in it's crucial to small businesses to get as much exposure as possible at the easiest convenience for the consumer. As far as twitter usage, I think that the most efficient way to utilize it is by posting promotions, deals, discounts...etc. Whereas facebook should be usage as more who we are, what we believe in page. On facebook you should post videos as well as photos of your business but remember to keep it professional. Lastly, LinkedIn should individually by all of your employees but in a fashion that promotes the Facebook and Twitter accounts as well as what your company is involved and why people should care.As a final thought, the absolute best things start up small businesses can do if they are not tech savvy is to hire unpaid interns for the summer who have the understanding and prior knowledge as to how twitter, facebook and LinkedIn work.
It's crazy how big the social media craze has become. So many businesses are sending consumers to fan pages over traditional websites. My how the times have changed.

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