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Build Your Business with a Great Web Presence

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Build Your Business with a Great Web Presence

By bridgetwpollack, Guest Blogger
Published: April 14, 2014

47% of small businesses don’t have a website. Can you believe it? Establishing a web presence is easier than ever these days and there are so many tools out there that will make it quicker and more influential on your bottom line than ever before. Here are 3 resources that will not only convince you that every small business should have a great website, but guide you in exactly how to make that a reality – as painlessly and effectively as possible.

Make Your Website Work for You

Do you have one of the 95% of small business websites that isn’t mobile-optimized? Get ahead of trends, stand out from your competition and make it as easy as possible for customers to connect with your business by providing them with an easy, enjoyable web impression. The new infographic by SCORE, “Making Your Website Work,” shares the real, hard numbers that put the value of mobile-friendly small business websites, online marketing and SEO into perspective. Did you know:

·         97% of consumers look online for local products and services?

·         70% of smartphone owners have connected with a local business after a search?

·         70-80% of searchers ignore paid ads and focus on search results?

The infographic compiles 9 statistics about small business website usage into 3 actionable tips to help you make the most of your business’s web presence.

Optimize Your Site Design

So you’re finally convinced - you have a website, but how can you tell if it’s really adding to your bottom line? And adding the absolute most that it could be? SCORE mentor and entrepreneur Dan Beldowicz presents an online workshop, “Winning with Websites” in which you’ll learn:

  • How website design can make or break your online success
  • Why going mobile is a MUST
  • The truth about mobile apps
  • How & when to hire a web developer

Listen and watch as Dan explains how to optimize your web presence.

Create a Great Customer Call to Action (CTA)

Finally, you’ve got to tell customers exactly what you want them to do next. If it’s unclear or if there are too many competing options, they’ll navigate away from that one important click you really want them to make. Daniel Kehrer, founder of BizBest.com, says, “A strong CTA makes it clear what action the customer is expected to take, and why.” How does that translate for your specific business? He says, “Your approach depends on the action you want to motivate. For example, if the goal is to spur a purchase, and you’ve already communicated benefits, a simple ‘Buy Now!’ might be all you need.”  Daniel explains in further detail and shares 10 tips for creating strong calls to action to help you turn your heard-earned web visitors into revenue.

By now, I hope you are completely convinced that a user-friendly, informative and helpful website is a must for your business and you know how to convert your newfound prospects into loyal customers. The online experience really does reflect the way you would drive sales at your storefront on Main Street: have an easy to find location, create an enjoyable, uncluttered experience and communicate exactly how customers can follow through to your end goal. And to make sure you stay on the right path to your end goal, be sure to get a SCORE mentor to be your sounding board.

About the Author:

Bridget Weston Pollack

Guest Blogger

Bridget Weston Pollack is the Vice President of Marketing and Communications at the SCORE Association. She is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies to facilitate the growth of SCORE’s mentoring and trainings services. She collaborates with SCORE volunteers and develops SCORE’s online marketing strategy.


Lisa the best thing you can do is pay a professional to to build and manage your website. Their is more to getting on the first page of google than just pretty website. It's all the back end work that really is the key. Like I tell my clients that say they can it it the self, "Would you trust your mechanic to give you a root canal?" if you answered no, like most sane people would, now ask yourself a tough question, "Why do you think you can build and manage a website that gets you on page 1 of google?" if you're honest you know you can't. You are great at what you do, but advertising isn't it. Find someone to do it for you, and look at it as an investment in your business. You will make more money than you send, I promise you that. Good luck and if you need help let me know.
Nicely it is true that without a suitable well-designed web page, absolutely no small business can easily grow beneath the economy scenario. For this reason building a good website together with accessibility to almost all related matter can help throughout getting desired reaction & attention via the person.
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Your article is right on, especially about the importance of making websites mobile friendly. When I first started building websites "mobile-optimized" was an afterthought. Research now shows that a site that's mobile-optimized can generate almost twice as much traffic per user than a site that is not optimized for mobile use. Mobile commerce now accounts for 23% of all sales online, and yet according to one study, 65% of businesses are not optimized for mobile devices.
With increasing competition in the web marketing, every bit of work you do on your website does affect your business. Regardless of design etc, I will put more weight to securing top search ranks. Google can't show more than 10 websites on first page, so here comes the real competition. Regarding CTA's, it does make the difference and this is the most important thing one should learn and implement.
Well it is true that without a proper functional website, no business can prosper under the current market scenario. That is why creating a good site with availability of all relevant topic can help in getting desired response & curiosity from its user.
Hi, nice post, I get to talk to someone about outraged when business and realize that this person has not yet realized the importance of having a website well mounted to help expand their businesses, I also know many who tried but by lack of knowledge or even willpower left the site die and come back to it's time of waiting customers on your physical location. I also know several who have created minissites and put them on autopilot and makes a lot of money today.
Thanks a lot. These information will help me too. As a beginner I never know where to start. Thank a lot Peter
Hello, Yes, it is true that having a well designed websites can increase your revenues in a big big way. Nevertheless, it is sometimes complicated and a dreaded area for small businesses to find someone to make their website with efficiency. In the old days, there was only one kind of professional on this : the webmaster ! Today, you have to have : - a webprogrammer - a webdesigner - a webmarketeur And keep your website updated at the same time. Blogging, if possible, is one of the best ways to enhance your site and attract traffic. So this is a lot of work, and it is not easy for many small businesses owners to find someone skilled in this area. The uncertainty of it is what make 47% of them not haveing a website, I believe.
yes! i admit it for our business we need website. Now, its a digital era's where everything can be access from mobile. its good for improving our quality and our knowledge with the website and easily keep in touch with other peoples.


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