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Business Planning: Form Follows Function

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Business Planning: Form Follows Function

By Tim Berry, Guest Blogger
Published: February 12, 2010 Updated: December 12, 2011

Your plan-as-you-go business plan is no more than what you need to run your business. In the beginning, it might be as simple as an elevator speech, as explained in the Dressing and Growing section. Be able to talk through those key points: the customer story, what makes you unique, how you’re focusing and on what you’re focusing, and, if it comes to that, your close — what you want from whoever is listening.


Or it might be a simple sales forecast, and perhaps, a burn rate in the very beginning because you know what you’re doing — maybe you’ve been doing it for years already and you don’t need to verbalize it right at this moment — and you’ll set those figures down and start tracking them.



Message Edited by AriM on 08-28-2009 12:16 PM

About the Author:

Tim Berry
Tim Berry

Guest Blogger

Founder and Chairman of Palo Alto Software and bplans.com, on twitter as Timberry, blogging at timberry.bplans.com. His collected posts are at blog.timberry.com. Stanford MBA. Married 44 years, father of 5. Author of business plan software Business Plan Pro and www.liveplan.com and books including The Plan As You Go Business Plan, published by Entrepreneur Press, 2008.


i'm going through your business plan video series and benefit as i go
Thanks for all the info. I am a new business owner trying to figure it all out. I am learning now how important a business plan really is and am trying to really get myself organized. I am looking forward to watching the rest of your series. Your thoughts have been EXTREMELY helpful lol!
Tim, your videos are always inspiring when planning a new business.
article was fascinating, work plans will be successful.
The level of cover provided by Third party only insurance is basic, but does exceed the requirements of the act. This car insurance comparison covers any liability to car insurance comparisons parties,
That is very true. You have to usually get additional coverage to meet the requirement.
It is nice to imagine the business endeavor on a form follows function platform. it certainly makes for a less stressful mindset. I am familiar with someone who designs office furniture for a living.
Indeed this is a very interesting information for me, a plan mapped out a clear and professional, then there is nothing better than using it evaluate your human and success always comes with the good habits. Thank you
Good post, it is true that many who enter the business scenario are often found without any goal or scheme in mind as how to proceed & make an image of themselves. Since a business personal should be always be prepared with some questionnaires & should have doubt of their product in mind. For which they themselves should clear their doubt through many initiative towards grooming their business well.
Yes very correctly said that sales forecast is the backbone of any business plan. Through sales forecast we can measure our future goals also see the current trend in market.Since vision for any co. is sometimes not measurable but forecast always gives a chance to foresee a vision.


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