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Business Planning: Form Follows Function

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Business Planning: Form Follows Function

By Tim Berry, Guest Blogger
Published: February 12, 2010 Updated: December 12, 2011

Your plan-as-you-go business plan is no more than what you need to run your business. In the beginning, it might be as simple as an elevator speech, as explained in the Dressing and Growing section. Be able to talk through those key points: the customer story, what makes you unique, how you’re focusing and on what you’re focusing, and, if it comes to that, your close — what you want from whoever is listening.


Or it might be a simple sales forecast, and perhaps, a burn rate in the very beginning because you know what you’re doing — maybe you’ve been doing it for years already and you don’t need to verbalize it right at this moment — and you’ll set those figures down and start tracking them.



Message Edited by AriM on 08-28-2009 12:16 PM

About the Author:

Tim Berry
Tim Berry

Guest Blogger

Founder and Chairman of Palo Alto Software and bplans.com, on twitter as Timberry, blogging at timberry.bplans.com. His collected posts are at blog.timberry.com. Stanford MBA. Married 44 years, father of 5. Author of business plan software Business Plan Pro and www.liveplan.com and books including The Plan As You Go Business Plan, published by Entrepreneur Press, 2008.


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It is nice to imagine the business endeavor on a form follows function platform. it certainly makes for a less stressful mindset. I am familiar with someone who designs office furniture for a living. He has had a lucrative small business following this very "plan-as-you-go" regiment. Thanks for the interesting post.
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