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Business Planning: Strategy

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Business Planning: Strategy

By Tim Berry, Guest Blogger
Published: February 12, 2010 Updated: December 12, 2011

I often suggest building a plan like an artichoke, with its heart in the center and the rest of the plan wrapping up and around it. I also suggests starting anywhere you like, which is a bit of a contradiction, or perhaps just another paradox. You can start anywhere you like, but build your plan around the heart, which implies that the heart comes first. And usually it does.


The heart of the plan, which is also the heart of the business, is made up of a group of three core concepts that can’t be separated: market, identity, and focus. Don’t pull them apart. It’s the interrelationship between them that drives your business.


So let’s look at what I call the heart of the plan-as-you-go business plan, the core strategy, which is this enmeshed combination of the business identity, the target market element, and the strategic focus. I’m going to go through each of these in more detail in the rest of this section, but let’s first establish that they are completely interrelated, and that you never separate any one of them from the other two.


Message Edited by AriM on 08-28-2009 12:14 PM

About the Author:

Tim Berry
Tim Berry

Guest Blogger

Founder and Chairman of Palo Alto Software and bplans.com, on twitter as Timberry, blogging at timberry.bplans.com. His collected posts are at blog.timberry.com. Stanford MBA. Married 44 years, father of 5. Author of business plan software Business Plan Pro and www.liveplan.com and books including The Plan As You Go Business Plan, published by Entrepreneur Press, 2008.


Great information regarding the business strategy. I think this fits for the traditional business. For the fast paste business such as internet e-commerce, the business itself just has to have the ability to be innovative, and change quickly along with the market.
It is really true market, identity, focus are related. Nice business plan strategy. This post was edited to remove a link. Please review our Community Best Practices (http://www.sba.gov/community) for more information about how best to participate in our online discussions. Thank you.
I agree with a group of three core concepts that can not be separated: market, identity, and focus. simple and modest, thank you for sharing and reminding ....
Please let me express my biggest appreciation for this wonderful article you have published. You are truly a terrific expert in this arena. The important tips really mean a lot to me along with my family. Please realise that your kindness to share these tips with people like us all during this difficult time really meant a lot to our purpose.
Thanks for the tips, I am completely new to owning my own business so all the information i can grab is quite helpful. I am taking a passion and creating a business, some say it wont be a passion any longer.... but why not make money at what you love to do!
Thanks master... I hope ur tips can make me to became a smart worker Operamini gratis setting XL
market, identity, and focus- I like that. thanks! Mary
Three important core concepts: market, identity, and focus. Agreed! By the strategies we have, we try to build the market we have and then make our identity known and of course we have to focus on that market and identity. That will show that we are not like the rest, we show uniqueness and that's very important. Thanks for a very good information! Apartment for Rent in Manila
Nice article. Clients are things i love doing.best dehumidifier
Thank for the tips. I will consider all the help. For me, I am always starting a business that comes with the heart so that I can plan a great business with passion. Planning a business is hard for me because I don't know what to do first. But after reading this article I now know and have many ideas. Thank you.


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