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Blogs Contributor - Caron Beesley

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Posts by Caron Beesley

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  • During the week of November 3-7, the nation and the U.S. government recognized and celebrated the second annual National Veterans Small Business Week. And rightly so – one out of every 10 small businesses in American is started by a vet. These companies employ nearly 6 million workers and...
  • Business insurance is one of those gray areas. Do you need it or don’t you, and, if so, what kind? For certain businesses – for example, amusement parks and health care related industries – it’s an absolute necessity from the get-go, but what if you run a freelance business...
  • November 29th is Small Business Saturday! That’s right, the day after Black Friday and before Cyber Monday is your chance to make a lasting impact in your community by encouraging shoppers to shop local.But just how big an impact does the day have? According to research by American Express...
  • Hundreds of small businesses enter the SBA’s 8(a) business development program each year, but when those companies graduate, continued success and favor isn’t a given. The playground is a lot flatter, your sole-source advantage is gone and the competition is fierce.As you enter the five...
  • Struggling to differentiate your businesses’ services against the competition? Hoping to close more sales, but not sure how to do so with your limited resources? Here are eight surefire ways to increase your small business sales.Narrow Your Target MarketFocus in business is everything, but...
  • Your business may not be small just because you think it is. The government actually has a say in it.Small business size standards, established by the SBA, define the maximum size that a company (along with its affiliates) can be to qualify as a small business. These standards are used to help...
  • Internships represent a burgeoning market. According to Internships.com, 67 percent of 2013 graduates completed at least one internship during college, and a separate study by the National Association of Colleges and Employers (NACE) found that approximately 90 percent of student interns said they...
  • Across the country, manufacturing and production is returning to the U.S. And it’s a trend that’s likely to continue thanks to lower energy costs, higher U.S. worker productivity, increasing labor costs overseas and, of course, the logistical advantages of U.S.-based production.This is...
  • The holidays creep up on us fast, and it seems like each year the big retailers start their holiday sales sooner and sooner. Last year, for example, retail giants Walmart and Target both began their holiday deals well before Thanksgiving, with campaign planning no doubt starting several months...
  • What’s your small business brand identity?Sure, you’ve got a logo, a website, business cards, signage and perhaps even a storefront – but your brand is so much more than the “look” of your business. While all these can help you project a carefully crafted image to your...

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