Author Laura Fitton describes an
experience typical to many new users of social media:
be candid, Twitter sounds idiotic at first,' she says in
'It's true. But it's also true it's changed my life and career a bazillion
ways. I've gone from homebound mom of two babies...
Industry Word - February 12, 2010 - 1 comments
Searching for advice from experts across the Web would seem to be a starting point, except that can often mean running into not only plenty of hype but plenty of contradictions as well.
It's all about transparency and openness! The old barriers between...
Industry Word - February 12, 2010 - 5 comments
The Web has found its killer-app, and it is social media.
No question about it. In the decade of the 'aughts,' business learned that their customers are using the Internet in a way that puts sharing and socializing front and center, instead of what many thought the whole point would be:...
Industry Word - January 07, 2010 - 5 comments
Producers, distributors, marketers,
equipment manufacturers, and representatives from just about every area of the
domestic wine industry have embraced social media strategies with plenty of
enthusiasm. What have been the results of this emergence in such accessible
Industry Word - December 01, 2009 - 1 comments
Just what exactly IS the value to your business of posting photos to a blog of the local youth football league every week? Or blogging about local charity golf tournaments or intriguing new local restaurants? Apparently, plenty. Heather Elias,* a mom, real estate agent, and recovering journalism...
Industry Word - October 15, 2009 - 8 comments