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Blogs Contributor - Rieva Lesonsky

Guest Blogger

Posts by Rieva Lesonsky

Guest Blogger

  • There are dozens of ways your small business can advertise—but for many consumers, television still holds the most sway. In fact, a recent survey reports TV ads are more trusted and more likely to influence purchases than any other advertising medium.The poll of more than 1,000 consumers...
  • What can your small business do differently in 2018 to boost the results of your marketing efforts? Here are seven marketing resolutions every entrepreneur should make for the coming year.1. I resolve to build relationships with customers. Consumers and B2B buyers alike have seemingly endless...
  • As an independent retailer, you’ve got to use every weapon in your arsenal to get shoppers into your store this holiday season. But you may be underutilizing one marketing tool that’s right in front of your eyes: your window displays. Try some of these 9 tips to attract more customers...
  • Small Business Saturday is bigger than ever—and despite what you may think, it’s not just for retailers or even just for brick-and-mortar businesses. Here’s what you need to know and how to take advantage of small business’s big day.Held on the Saturday after Thanksgiving...
  • It may be the season for ghosts and goblins, but ghastly creatures aren’t the only things that can haunt a small business owner. Making any one of the 7 common marketing mistakes below can have frightening consequences for your small business. Find out what you have to fear from these...
  • Last week, I went to a restaurant where the servers didn’t wear uniforms. In addition, there was no consistency in the street clothes they wore. One waitress was in jeans and a pink T-shirt, another was clad in all black, and the hostess sported a glamorous floor-length dress. It was a...
  • Advertising and marketing is regulated by federal law, and if you’re not on top of the regulations that apply to you, your ads could end up costing you more in fines than they bring in business. The Federal Trade Commission regulates and enforces advertising laws. Here are some key...
  • Put down the leftover hotdogs, sparklers, and souvenir American flags. Yes, summer has barely started—but if you’re a small business owner whose profitability depends on the holiday shopping season, it’s time to start planning your marketing strategy now.Here are three reasons you...
  • Are you ready to take business networking to the next level? Then try a business referral group. Business referral groups, also called business referral networks or leads clubs, are networking organizations with a difference: They’re all about giving and getting referrals. For business owners...
  • This year, spending on Mother’s Day is projected to hit a record high of $23.6 billion, according to the National Retail Federation. That’s the highest in the annual survey’s 14-year history, surpassing last year’s previous record of $21.4 billion. How can your small...

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