Blogs.Contributors

Register

Blogs Contributor - Rieva Lesonsky

Guest Blogger

Posts by Rieva Lesonsky

Guest Blogger

  • This year, spending on Mother’s Day is projected to hit a record high of $23.6 billion, according to the National Retail Federation. That’s the highest in the annual survey’s 14-year history, surpassing last year’s previous record of $21.4 billion. How can your small...
  • Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”1.      Ask for referrals. Referrals are one of the best ways to get new customers—but if you sit back and wait for your current...
  • If your advertising strategy is focused on digital ads and social media, you might be missing out on a highly effective advertising option: radio. Radio advertising has several benefits for small business:It’s affordable. Radio advertising is less expensive than the cable television...
  • Online, mobile and other forms of digital advertising are top-of-mind for most marketers these days. But in the rush to digital, are you forgetting a vital part of marketing? Two recent studies reveal recent that traditional advertising—including print, TV and radio—still has an...
  • Small Business Saturday is over, but it’s not the only opportunity for local small businesses to capture customers’ dollars this holiday season. Whether you’re a retailer, restaurateur or own a service business such as a hair salon, there are plenty of opportunities to market your...
  • There's a lot going on with military veterans in the next few weeks. Veterans Day is on Friday, November 11. Before that, the Small Business Administration is celebrating National Veterans Small Business Week October 31-November 4 with events nationwide to help veterans start and run businesses...
  • Thanksgiving, Christmas and Hanukkah aren’t the only upcoming holidays that will soon prompt consumers to open their wallets. Halloween is on the horizon — and for small businesses, it's getting more profitable every year. 2016 Halloween spending is projected to hit an all-time high...
  • From baseball caps and logoed T-shirts to USB drives and key chains, promotional products are part of many small businesses' marketing mix. But since these products can quickly get costly, how can you ensure you’re getting the most from them? The Global Advertising Specialties Impressions...
  • The internet has drastically affected all types of traditional small business marketing—except for one. Out-of-home advertising is the only type of advertising that hasn’t declined due to digital advertising, according to a report from Borrell. In fact, spending on out-of-home...
  • Does your small business need a copywriter? Many small business owners try to save money by writing copy for their marketing materials, websites and ads themselves. However, unless you have experience in marketing copywriting, this generally isn’t a good idea.Here are some reasons you might...

Pages