Blogs.Contributors

Register

Blogs Contributor - Rieva Lesonsky

Guest Blogger

Posts by Rieva Lesonsky

Guest Blogger

  • Small Business Saturday is over, but it’s not the only opportunity for local small businesses to capture customers’ dollars this holiday season. Whether you’re a retailer, restaurateur or own a service business such as a hair salon, there are plenty of opportunities to market your...
    Industry Word - November 29, 2016 - 1 comments
  • There's a lot going on with military veterans in the next few weeks. Veterans Day is on Friday, November 11. Before that, the Small Business Administration is celebrating National Veterans Small Business Week October 31-November 4 with events nationwide to help veterans start and run businesses...
    Industry Word - November 01, 2016 - 4 comments
  • Thanksgiving, Christmas and Hanukkah aren’t the only upcoming holidays that will soon prompt consumers to open their wallets. Halloween is on the horizon — and for small businesses, it's getting more profitable every year. 2016 Halloween spending is projected to hit an all-time high...
    Industry Word - October 04, 2016 - 1 comments
  • From baseball caps and logoed T-shirts to USB drives and key chains, promotional products are part of many small businesses' marketing mix. But since these products can quickly get costly, how can you ensure you’re getting the most from them? The Global Advertising Specialties Impressions...
    Industry Word - September 06, 2016 - 0 comments
  • The internet has drastically affected all types of traditional small business marketing—except for one. Out-of-home advertising is the only type of advertising that hasn’t declined due to digital advertising, according to a report from Borrell. In fact, spending on out-of-home...
    Industry Word - August 03, 2016 - 1 comments
  • Does your small business need a copywriter? Many small business owners try to save money by writing copy for their marketing materials, websites and ads themselves. However, unless you have experience in marketing copywriting, this generally isn’t a good idea.Here are some reasons you might...
    Industry Word - July 05, 2016 - 1 comments
  • With email marketing, social media marketing and online marketing grabbing most of the attention in recent years, you might think direct mail marketing is an outdated concept. Think again: Direct mail is enjoying something of a renaissance in both the B2B and B2C worlds, thanks in part to (surprise...
    Industry Word - June 02, 2016 - 0 comments
  • When small business owners think about marketing, they usually think about attracting new customers. But existing customers are equally, if not more, important. A survey last year found that marketers spend on average just 21 percent of their marketing budgets on existing customers—even...
    Industry Word - May 24, 2016 - 5 comments
  • Are you taking full advantage of the marketing capabilities of your business’s product packaging? Your packaging can be the deciding factor in whether a prospective customer purchases your product or not. To ensure your packaging is doing its job to help market your product, here are some...
    Industry Word - April 05, 2016 - 0 comments
  • Are you looking for a way to attract new customers? Social responsibility is a strong selling point when customers are considering purchases. Consider this: A Nielsen global online survey reports that two-thirds of consumers are willing to pay more for products from companies that show a commitment...
    Industry Word - March 01, 2016 - 0 comments

Pages