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Blogs Contributor - Rieva Lesonsky

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Posts by Rieva Lesonsky

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  • What can color do for your business’s marketing? A better question might be: What can’t it do? According to a recent infographic from Kissmetrics, color can:Make your brand more recognizable. Use of color increases brand recognition by 80 percent.Get customers to buy a new product. A...
    Industry Word - February 02, 2016 - 1 comments
  • It's the time of year when everyone is throwing around predictions — and in the marketing world, emotion is shaping up to be a hot marketing trend for 2016. What does emotional marketing mean, and how can your small business tap into it?Essentially, emotional marketing refers to marketing...
    Industry Word - January 05, 2016 - 3 comments
  • Is it time to rebrand your business? Different from simply freshening up your marketing materials, rebranding means changing the entire "personality" of your business. Your company might be ready for rebranding if:You've expanded your geographic territory, or your product/service...
    Industry Word - December 01, 2015 - 5 comments
  • It’s November—have you started thinking about what business gifts you will be giving this year? If not, it's time to get moving. Waiting until the last minute can leave you scrambling to select gifts in time, cost you more in shipping, and limit your selection. Here are some...
    Industry Word - November 03, 2015 - 1 comments
  • Whether you own a B2B or a B2C company, every small business goes through times when they can barely keep up with their work — followed, all too often, by an extended downtime when business is super-slow. Why does this happen? Of course, some up and down cycles are inevitable; retail sales...
    Industry Word - October 06, 2015 - 3 comments
  • Do you do public relations for your business? Many small business owners neglect PR because they think it takes too much time or requires hiring a PR person or agency. Others think their businesses just aren’t newsworthy or that they can’t write a good press release – so why...
    Industry Word - September 01, 2015 - 2 comments
  • What’s the first thing that prospective customers see when they approach your business? Your signage tells them where you are, draws their attention and attracts them into your business (or possibly drives them away). Summing up your business brand for the world to see, your business signage...
    Industry Word - August 03, 2015 - 1 comments
  • What is a whitepaper, and why should you create one? Targeted to B2B customers, a whitepaper is a short document (generally six to 10 pages long) that provides useful information to your customer base, displays your thought leadership, and showcases your business’s expertise.Whitepapers are...
    Industry Word - July 07, 2015 - 8 comments
  • In a world of social media and online marketing, sometimes small business owners forget about tried-and-true, traditional marketing methods, such as promotional products. But with summer—the season of outdoor events, festivals, and sponsorships—upon us, now is a good time to take...
    Industry Word - June 02, 2015 - 2 comments
  • The old saying “a picture is worth a thousand words” is taking on a whole new meaning.  In a world of constant stimuli – with texts, emails, alerts, and other marketing messages coming at us from all directions – it’s getting harder and harder for your marketing...
    Industry Word - May 05, 2015 - 1 comments

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