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Blogs Contributor - Rieva Lesonsky

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Posts by Rieva Lesonsky

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  • From Glossier to Quip, a variety of hip new companies is targeting millennials with...mailers? From postcards to catalogs, “hot, digitally savvy, direct-to-consumer” brands including Casper, Harry’s, Wayfair, Rover, Quip, Away, Handy, and Modcloth have all started targeting...
  • Consumers are more attuned than ever to whether a company’s marketing reflects them. If your marketing only shows pretty young women or middle-aged men, you could be driving some prospects away. Why is inclusion so important, and how can your marketing incorporate it? Here’s a closer...
  • There is one marketing and sales tool you always have with you: yourself. As a small business owner, you are the face of your business brand to every potential prospect you meet. How well are you using your personal power to promote your business and your brand? Here are three things that can make...
  • October is Breast Cancer Awareness Month—but that’s not all. It’s also National Down Syndrome Awareness Month, Eye Injury Prevention Month, Healthy Lung Month and National Bullying Prevention Month, to name a few of the many health awareness campaigns throughout the month....
  • Does your business rely on seasonal customers? Whether you own a surf school, a patio furniture store or an ice cream shop, you know how slow business can get during the off-season. Try these marketing ideas to keep customers engaged (and buying) all year long.  Offer off-season specials...
  • Summertime, and the livin’ is easy. For many small business owners, August’s steamy days bring a brief lull before things pick up again in the fall. That makes now a good time to catch up on some marketing activities you’ve been putting on the back burner. Here are 43 things you...
  • Back in the early 2000s, I was at a party when one of the guests mentioned he was hooked on podcasts. “Huh?” was the primary response, as few of us knew what he was even talking about. My, how things have changed.Today, nearly two-thirds of Americans are familiar with podcasts,...
  • Customer testimonials are still effective marketing tools. Given Americans’ increasing reliance on others’ opinions when buying everything from lipstick to enterprise-level software, testimonials may be more important than ever. Here’s what you need to know to generate customer...
  • Did you get pranked on April Fool’s Day? Even if you got through April 1 unscathed, you might still fall victim to some common marketing misconceptions. Don’t get fooled by these seven marketing myths. Marketing Myth No. 1 If my product or service is good enough, I don’t need...
  • You’ve probably heard of “brand advocates” who help promote products they use on social media. (Maybe you even have some online brand advocates of your own.) But did you realize that your business has brand advocates off-line as well?The concept of brand advocates has been around...

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