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Blogs Contributor - Rieva Lesonsky

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Posts by Rieva Lesonsky

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  • Does your small business need a copywriter? Many small business owners try to save money by writing copy for their marketing materials, websites and ads themselves. However, unless you have experience in marketing copywriting, this generally isn’t a good idea.Here are some reasons you might...
    Industry Word - July 05, 2016 - 1 comments
  • With email marketing, social media marketing and online marketing grabbing most of the attention in recent years, you might think direct mail marketing is an outdated concept. Think again: Direct mail is enjoying something of a renaissance in both the B2B and B2C worlds, thanks in part to (surprise...
    Industry Word - June 02, 2016 - 0 comments
  • When small business owners think about marketing, they usually think about attracting new customers. But existing customers are equally, if not more, important. A survey last year found that marketers spend on average just 21 percent of their marketing budgets on existing customers—even...
    Industry Word - May 24, 2016 - 5 comments
  • Are you taking full advantage of the marketing capabilities of your business’s product packaging? Your packaging can be the deciding factor in whether a prospective customer purchases your product or not. To ensure your packaging is doing its job to help market your product, here are some...
    Industry Word - April 05, 2016 - 0 comments
  • Are you looking for a way to attract new customers? Social responsibility is a strong selling point when customers are considering purchases. Consider this: A Nielsen global online survey reports that two-thirds of consumers are willing to pay more for products from companies that show a commitment...
    Industry Word - March 01, 2016 - 0 comments
  • What can color do for your business’s marketing? A better question might be: What can’t it do? According to a recent infographic from Kissmetrics, color can:Make your brand more recognizable. Use of color increases brand recognition by 80 percent.Get customers to buy a new product. A...
    Industry Word - February 02, 2016 - 1 comments
  • It's the time of year when everyone is throwing around predictions — and in the marketing world, emotion is shaping up to be a hot marketing trend for 2016. What does emotional marketing mean, and how can your small business tap into it?Essentially, emotional marketing refers to marketing...
    Industry Word - January 05, 2016 - 3 comments
  • Is it time to rebrand your business? Different from simply freshening up your marketing materials, rebranding means changing the entire "personality" of your business. Your company might be ready for rebranding if:You've expanded your geographic territory, or your product/service...
    Industry Word - December 01, 2015 - 5 comments
  • It’s November—have you started thinking about what business gifts you will be giving this year? If not, it's time to get moving. Waiting until the last minute can leave you scrambling to select gifts in time, cost you more in shipping, and limit your selection. Here are some...
    Industry Word - November 03, 2015 - 1 comments
  • Whether you own a B2B or a B2C company, every small business goes through times when they can barely keep up with their work — followed, all too often, by an extended downtime when business is super-slow. Why does this happen? Of course, some up and down cycles are inevitable; retail sales...
    Industry Word - October 06, 2015 - 3 comments

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