Jump to Main Content
USA flagAn Official Website of the United States Government

Blogs.Contributors

Register

Blogs Contributor - Rieva Lesonsky

Guest Blogger

Posts by Rieva Lesonsky

Guest Blogger

  • What’s the first thing that prospective customers see when they approach your business? Your signage tells them where you are, draws their attention and attracts them into your business (or possibly drives them away). Summing up your business brand for the world to see, your business signage...
    Industry Word - August 03, 2015 - 3 comments
  • What is a whitepaper, and why should you create one? Targeted to B2B customers, a whitepaper is a short document (generally six to 10 pages long) that provides useful information to your customer base, displays your thought leadership, and showcases your business’s expertise.Whitepapers are...
    Industry Word - July 07, 2015 - 8 comments
  • In a world of social media and online marketing, sometimes small business owners forget about tried-and-true, traditional marketing methods, such as promotional products. But with summer—the season of outdoor events, festivals, and sponsorships—upon us, now is a good time to take...
    Industry Word - June 02, 2015 - 2 comments
  • The old saying “a picture is worth a thousand words” is taking on a whole new meaning.  In a world of constant stimuli – with texts, emails, alerts, and other marketing messages coming at us from all directions – it’s getting harder and harder for your marketing...
    Industry Word - May 05, 2015 - 1 comments
  • With more and more customers contacting companies online, it may seem as if your business phone doesn’t matter much anymore. But if you aren’t taking advantage of the many ways your company’s phone can be used as a marketing tool, you’re selling your business short. Your...
    Industry Word - April 07, 2015 - 6 comments
  • In a recent study by Infusionsoft, SMBs far and away said “word of mouth” was their most effective marketing tool. Sixty-two percent cited word-of-mouth as their best marketing tactic—nearly twice as effective as the email, the second-rated tactic (34 percent).How can you boost...
    Industry Word - March 03, 2015 - 10 comments
  • When I worked as an employee, exhibiting at tradeshows was part of my job. But since I was usually a speaker and schmoozer, I didn’t really deal with the nitty-gritty like setting up the booth, unpacking boxes and hanging signs (we had a tradeshow division for that!).I started my own business...
    Industry Word - February 03, 2015 - 9 comments
  • Happy New Year! Have you resolved to take your small business to bigger and better heights in 2015? Then one of the best moves you can make is to upgrade your marketing. Here are four marketing resolutions that every small business owner should consider making for 2015.1.) Invest more money in your...
    Industry Word - January 06, 2015 - 14 comments
  • I learned something surprising last month: Although Americans are spending more time than ever online, web surfing isn't cutting into their TV viewing. On the contrary, it’s actually leading to more TV time. The average American watches 5 hours and 3 minutes of TV per day—a number...
    Industry Word - December 02, 2014 - 6 comments
  • For retailers, this time of year is a hum of activity preparing for holiday sales. While B2B companies may find the holidays a slowdown, rather than a time of intense activity, smart B2B entrepreneurs will seize the season as an opportunity to build relationships with customers. What better way to...
    Industry Word - November 04, 2014 - 4 comments

Pages