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Blogs Contributor - Rieva Lesonsky

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Posts by Rieva Lesonsky

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  • Put down the leftover hotdogs, sparklers, and souvenir American flags. Yes, summer has barely started—but if you’re a small business owner whose profitability depends on the holiday shopping season, it’s time to start planning your marketing strategy now.Here are three reasons you...
  • Are you ready to take business networking to the next level? Then try a business referral group. Business referral groups, also called business referral networks or leads clubs, are networking organizations with a difference: They’re all about giving and getting referrals. For business owners...
  • This year, spending on Mother’s Day is projected to hit a record high of $23.6 billion, according to the National Retail Federation. That’s the highest in the annual survey’s 14-year history, surpassing last year’s previous record of $21.4 billion. How can your small...
  • Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”1.      Ask for referrals. Referrals are one of the best ways to get new customers—but if you sit back and wait for your current...
  • If your advertising strategy is focused on digital ads and social media, you might be missing out on a highly effective advertising option: radio. Radio advertising has several benefits for small business:It’s affordable. Radio advertising is less expensive than the cable television...
  • Online, mobile and other forms of digital advertising are top-of-mind for most marketers these days. But in the rush to digital, are you forgetting a vital part of marketing? Two recent studies reveal recent that traditional advertising—including print, TV and radio—still has an...
  • Small Business Saturday is over, but it’s not the only opportunity for local small businesses to capture customers’ dollars this holiday season. Whether you’re a retailer, restaurateur or own a service business such as a hair salon, there are plenty of opportunities to market your...
  • There's a lot going on with military veterans in the next few weeks. Veterans Day is on Friday, November 11. Before that, the Small Business Administration is celebrating National Veterans Small Business Week October 31-November 4 with events nationwide to help veterans start and run businesses...
  • Thanksgiving, Christmas and Hanukkah aren’t the only upcoming holidays that will soon prompt consumers to open their wallets. Halloween is on the horizon — and for small businesses, it's getting more profitable every year. 2016 Halloween spending is projected to hit an all-time high...
  • From baseball caps and logoed T-shirts to USB drives and key chains, promotional products are part of many small businesses' marketing mix. But since these products can quickly get costly, how can you ensure you’re getting the most from them? The Global Advertising Specialties Impressions...

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