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Blogs Contributor - Rieva Lesonsky

Guest Blogger

Posts by Rieva Lesonsky

Guest Blogger

  • When small business owners think about marketing, they usually think about attracting new customers. But existing customers are equally, if not more, important. A survey last year found that marketers spend on average just 21 percent of their marketing budgets on existing customers—even...
  • Are you taking full advantage of the marketing capabilities of your business’s product packaging? Your packaging can be the deciding factor in whether a prospective customer purchases your product or not. To ensure your packaging is doing its job to help market your product, here are some...
  • Are you looking for a way to attract new customers? Social responsibility is a strong selling point when customers are considering purchases. Consider this: A Nielsen global online survey reports that two-thirds of consumers are willing to pay more for products from companies that show a commitment...
  • What can color do for your business’s marketing? A better question might be: What can’t it do? According to a recent infographic from Kissmetrics, color can:Make your brand more recognizable. Use of color increases brand recognition by 80 percent.Get customers to buy a new product. A...
  • It's the time of year when everyone is throwing around predictions — and in the marketing world, emotion is shaping up to be a hot marketing trend for 2016. What does emotional marketing mean, and how can your small business tap into it?Essentially, emotional marketing refers to marketing...
  • Is it time to rebrand your business? Different from simply freshening up your marketing materials, rebranding means changing the entire "personality" of your business. Your company might be ready for rebranding if:You've expanded your geographic territory, or your product/service...
  • It’s November—have you started thinking about what business gifts you will be giving this year? If not, it's time to get moving. Waiting until the last minute can leave you scrambling to select gifts in time, cost you more in shipping, and limit your selection. Here are some...
  • Whether you own a B2B or a B2C company, every small business goes through times when they can barely keep up with their work — followed, all too often, by an extended downtime when business is super-slow. Why does this happen? Of course, some up and down cycles are inevitable; retail sales...
  • Do you do public relations for your business? Many small business owners neglect PR because they think it takes too much time or requires hiring a PR person or agency. Others think their businesses just aren’t newsworthy or that they can’t write a good press release – so why...
  • What’s the first thing that prospective customers see when they approach your business? Your signage tells them where you are, draws their attention and attracts them into your business (or possibly drives them away). Summing up your business brand for the world to see, your business signage...

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