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Blogs Contributor - Rieva Lesonsky

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Posts by Rieva Lesonsky

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  • The internet has drastically affected all types of traditional small business marketing—except for one. Out-of-home advertising is the only type of advertising that hasn’t declined due to digital advertising, according to a report from Borrell. In fact, spending on out-of-home...
  • Does your small business need a copywriter? Many small business owners try to save money by writing copy for their marketing materials, websites and ads themselves. However, unless you have experience in marketing copywriting, this generally isn’t a good idea.Here are some reasons you might...
  • With email marketing, social media marketing and online marketing grabbing most of the attention in recent years, you might think direct mail marketing is an outdated concept. Think again: Direct mail is enjoying something of a renaissance in both the B2B and B2C worlds, thanks in part to (surprise...
  • When small business owners think about marketing, they usually think about attracting new customers. But existing customers are equally, if not more, important. A survey last year found that marketers spend on average just 21 percent of their marketing budgets on existing customers—even...
  • Are you taking full advantage of the marketing capabilities of your business’s product packaging? Your packaging can be the deciding factor in whether a prospective customer purchases your product or not. To ensure your packaging is doing its job to help market your product, here are some...
  • Are you looking for a way to attract new customers? Social responsibility is a strong selling point when customers are considering purchases. Consider this: A Nielsen global online survey reports that two-thirds of consumers are willing to pay more for products from companies that show a commitment...
  • What can color do for your business’s marketing? A better question might be: What can’t it do? According to a recent infographic from Kissmetrics, color can:Make your brand more recognizable. Use of color increases brand recognition by 80 percent.Get customers to buy a new product. A...
  • It's the time of year when everyone is throwing around predictions — and in the marketing world, emotion is shaping up to be a hot marketing trend for 2016. What does emotional marketing mean, and how can your small business tap into it?Essentially, emotional marketing refers to marketing...
  • Is it time to rebrand your business? Different from simply freshening up your marketing materials, rebranding means changing the entire "personality" of your business. Your company might be ready for rebranding if:You've expanded your geographic territory, or your product/service...
  • It’s November—have you started thinking about what business gifts you will be giving this year? If not, it's time to get moving. Waiting until the last minute can leave you scrambling to select gifts in time, cost you more in shipping, and limit your selection. Here are some...

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