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Blogs Contributor - Rieva Lesonsky

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Posts by Rieva Lesonsky

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  • Is it time to rebrand your business? Different from simply freshening up your marketing materials, rebranding means changing the entire "personality" of your business. Your company might be ready for rebranding if:You've expanded your geographic territory, or your product/service...
  • It’s November—have you started thinking about what business gifts you will be giving this year? If not, it's time to get moving. Waiting until the last minute can leave you scrambling to select gifts in time, cost you more in shipping, and limit your selection. Here are some...
  • Whether you own a B2B or a B2C company, every small business goes through times when they can barely keep up with their work — followed, all too often, by an extended downtime when business is super-slow. Why does this happen? Of course, some up and down cycles are inevitable; retail sales...
  • Do you do public relations for your business? Many small business owners neglect PR because they think it takes too much time or requires hiring a PR person or agency. Others think their businesses just aren’t newsworthy or that they can’t write a good press release – so why...
  • What’s the first thing that prospective customers see when they approach your business? Your signage tells them where you are, draws their attention and attracts them into your business (or possibly drives them away). Summing up your business brand for the world to see, your business signage...
  • What is a whitepaper, and why should you create one? Targeted to B2B customers, a whitepaper is a short document (generally six to 10 pages long) that provides useful information to your customer base, displays your thought leadership, and showcases your business’s expertise.Whitepapers are...
  • In a world of social media and online marketing, sometimes small business owners forget about tried-and-true, traditional marketing methods, such as promotional products. But with summer—the season of outdoor events, festivals, and sponsorships—upon us, now is a good time to take...
  • The old saying “a picture is worth a thousand words” is taking on a whole new meaning.  In a world of constant stimuli – with texts, emails, alerts, and other marketing messages coming at us from all directions – it’s getting harder and harder for your marketing...
  • With more and more customers contacting companies online, it may seem as if your business phone doesn’t matter much anymore. But if you aren’t taking advantage of the many ways your company’s phone can be used as a marketing tool, you’re selling your business short. Your...
  • In a recent study by Infusionsoft, SMBs far and away said “word of mouth” was their most effective marketing tool. Sixty-two percent cited word-of-mouth as their best marketing tactic—nearly twice as effective as the email, the second-rated tactic (34 percent).How can you boost...

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