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Blogs Contributor - Rieva Lesonsky

Guest Blogger

Posts by Rieva Lesonsky

Guest Blogger

  • What is a whitepaper, and why should you create one? Targeted to B2B customers, a whitepaper is a short document (generally six to 10 pages long) that provides useful information to your customer base, displays your thought leadership, and showcases your business’s expertise.Whitepapers are...
  • In a world of social media and online marketing, sometimes small business owners forget about tried-and-true, traditional marketing methods, such as promotional products. But with summer—the season of outdoor events, festivals, and sponsorships—upon us, now is a good time to take...
  • The old saying “a picture is worth a thousand words” is taking on a whole new meaning.  In a world of constant stimuli – with texts, emails, alerts, and other marketing messages coming at us from all directions – it’s getting harder and harder for your marketing...
  • With more and more customers contacting companies online, it may seem as if your business phone doesn’t matter much anymore. But if you aren’t taking advantage of the many ways your company’s phone can be used as a marketing tool, you’re selling your business short. Your...
  • In a recent study by Infusionsoft, SMBs far and away said “word of mouth” was their most effective marketing tool. Sixty-two percent cited word-of-mouth as their best marketing tactic—nearly twice as effective as the email, the second-rated tactic (34 percent).How can you boost...
  • When I worked as an employee, exhibiting at tradeshows was part of my job. But since I was usually a speaker and schmoozer, I didn’t really deal with the nitty-gritty like setting up the booth, unpacking boxes and hanging signs (we had a tradeshow division for that!).I started my own business...
  • Have you resolved to take your small business to bigger and better heights this summer? Then one of the best moves you can make is to upgrade your marketing. Here are four marketing tips that every small business owner should consider making.1.) Invest more money in your marketing. I see so...
  • I learned something surprising last month: Although Americans are spending more time than ever online, web surfing isn't cutting into their TV viewing. On the contrary, it’s actually leading to more TV time. The average American watches 5 hours and 3 minutes of TV per day—a number...
  • For retailers, this time of year is a hum of activity preparing for holiday sales. While B2B companies may find the holidays a slowdown, rather than a time of intense activity, smart B2B entrepreneurs will seize the season as an opportunity to build relationships with customers. What better way to...
  • The holidays are coming, and we all know what that means for retailers. But retailers aren’t the only ones who can get in on the holiday shopping game. Whether you own a store, restaurant, service provider or even a B2B company, smart marketing can boost your holiday sales, too. Here are 33...

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