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Blogs Contributor - Rieva Lesonsky

Guest Blogger

Posts by Rieva Lesonsky

Guest Blogger

  •   Do you think direct mail has gone the way of the dinosaur? Think again. In 2013, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association (DMA). Not surprisingly, people age 65 and older are prime candidates for direct...
  • Sometimes, it’s tough for a business owner to see what everyone else does. Like an elderly person happily ensconced in a house they last redecorated in 1972, you don’t realize your website is the design equivalent of an avocado green refrigerator, or your logo looks about as current as...
  • Small business owners often outsource to freelance designers to create their logos, marketing materials and more. While using online services where hundreds of designers bid on your project at the lowest possible price can have its place, there are times when you need an ongoing, personal...
  • It’s hard to believe with all the options we have for sharing contact information electronically, but the good old-fashioned business card is not going away any time soon. According to a survey by global crowdsourcing marketplace Designcrowd, a whopping 87 percent of Americans still exchange...
  • We all know marketing is key to small business survival and success. And these days we’re so inundated with marketing platforms and tools that it can be overwhelming to know what to do to be an effective marketer. What you need is a marketing action plan so you can lay out a path to follow....
  • If there’s one area of operations most small businesses can stand to improve, it’s marketing. As a small business expert, I get more questions about marketing than any other aspect of business—and it’s been that way for the last 30 years. Since the New Year is all about...
  • Hopefully you’ve already created your annual customer and client holiday gift list. Whether they’ve been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty—not only as a “thank you” for the...
  • The holiday season is almost here and no matter what type of business you have, hosting an event is a great way to market your business during this festive time. Events can work for retailers, restaurateurs, business-to-business companies and personal service providers. Since a good event takes...
  • Does it feel like summer was just yesterday? Well, it’s time to put away the pool toys, cover the grill and pack up the bathing suits. For small retailers, it’s time to start planning your 2013 holiday marketing strategy. (In fact, in a recent Experian survey, 69 percent of marketers...
  • If you’re like most busy small business owners, you’re always looking for fast and easy ways to market your business and get new customers. One of the fastest and easiest is right under your nose: Your existing, satisfied customers can be a great source of referrals to new business...

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