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Blogs Contributor - Rieva Lesonsky

Guest Blogger

Posts by Rieva Lesonsky

Guest Blogger

  • The holidays are coming, and we all know what that means for retailers. But retailers aren’t the only ones who can get in on the holiday shopping game. Whether you own a store, restaurant, service provider or even a B2B company, smart marketing can boost your holiday sales, too. Here are 33...
  • As small businesses and the media focus on online marketing, SEO and social media, print marketing materials are often an afterthought to a small business’ marketing campaign—but they shouldn't be. Traditional marketing collateral isn’t dead, and if you’re smart, you...
  • Do you dream of getting interviewed by a reporter, radio personality or blogger? Unless you know how to handle yourself during the interview, your dream could turn into a nightmare. You see, getting the media’s attention is only half the battle for a small business owner. What really matters...
  • Does your small business have a marketing plan? A study by Marketo shows that companies with a documented marketing plan are more likely to be satisfied with their marketing efforts. As you might expect, however, smaller companies are less likely than large ones to have marketing plans. Overall,...
  •   Do you think direct mail has gone the way of the dinosaur? Think again. In 2013, nearly two-thirds of all consumers bought something as a result of a direct mail piece, according to the Direct Mail Association (DMA). Not surprisingly, people age 65 and older are prime candidates for direct...
  • Sometimes, it’s tough for a business owner to see what everyone else does. Like an elderly person happily ensconced in a house they last redecorated in 1972, you don’t realize your website is the design equivalent of an avocado green refrigerator, or your logo looks about as current as...
  • Small business owners often outsource to freelance designers to create their logos, marketing materials and more. While using online services where hundreds of designers bid on your project at the lowest possible price can have its place, there are times when you need an ongoing, personal...
  • It’s hard to believe with all the options we have for sharing contact information electronically, but the good old-fashioned business card is not going away any time soon. According to a survey by global crowdsourcing marketplace Designcrowd, a whopping 87 percent of Americans still exchange...
  • We all know marketing is key to small business survival and success. And these days we’re so inundated with marketing platforms and tools that it can be overwhelming to know what to do to be an effective marketer. What you need is a marketing action plan so you can lay out a path to follow....
  • If there’s one area of operations most small businesses can stand to improve, it’s marketing. As a small business expert, I get more questions about marketing than any other aspect of business—and it’s been that way for the last 30 years. Since the New Year is all about...

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