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Blogs Contributor - Rieva Lesonsky

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Posts by Rieva Lesonsky

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  • With everyone feeling festive this time of year, it’s a great time to think about how you can keep that feeling going the whole year long. Why not celebrate your customers? There are many ways to thank your customers for their business, make them feel special . . . which will make them more...
  •  The holiday shopping season is already upon us, and as soon as Thanksgiving passes, it will hit full swing. The good news for small retailers is that it's not too late to grab your share of holiday shopping dollars—but with Black Friday just a week away, you do need to act fast.Here...
  •  The world of business is changing at the speed of light these days. That means that your business’s brand can become outdated faster than ever – whether your company is new or time-tested.Your brand is your business’s image—the first thing that customers or potential...
  •  For a small business in today’s economy, one of the most crucial keys to success is knowing what your competition is up to at all times. If you don’t think your competitors are out to eat your lunch, you’re not going to be around very long. And in today’s global market...
  • It’s August and soon enough, school will be in session for millions of children across the nation. If you don’t have children, you may think this doesn’t mean anything to you. Well, think again. The nation’s schools are rapidly becoming a marketing venue for businesses large...
  • Marketing is crucial for small business owners. But all too often, we approach marketing in a haphazard fashion, adding a new element to our marketing mix “on the fly” without stopping to think about whether it makes sense for our overall business goals. It’s great to keep your...
  •  Spring is here in full force. It’s one of my favorite seasons, because it symbolizes change and growth. One of the best ways to keep your small business growing is to make sure you keep up with any changes in your target market. So in harmony with the season, why not sow the seeds for...
  • These days, its all about staying in touch with the customer. And one thing you should be doing in those interactions is surveying customers to find out how they feel about your product or service, your marketing, and your business overall. Customer surveys have probably been around as long...
  • The years end is a great time to revisit your marketing plan and see how effective it has been in the last year and what you can change going forward. With the economy showing signs of recovery, a marketing checkup is a smart tool to help you position your business for growth in the coming year...
  • You do;t need a degree in public relations to effectively publicize business to the press. And you do-t need a huge marketing budget either. What you do need is a clear understanding of how to reach reporters and what the-re looking for. These 10 tips will get you started. 1. Know what makes...

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