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Blogs Contributor - Rieva Lesonsky

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Posts by Rieva Lesonsky

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  • Last month I blogged here about how being socially responsible can help you market your business more effectively. Social responsibility is all about being part of a community, whether tha;s the global community, an online community, your local community or all three. Closely related to socially...
  • Where can you make connections, cement relationships, find potential customers and keep up to date on your industry-all in one place? At a trade show, of course. Even in today's online world, meeting people face-to-face is still important to building a business. A trade show lets you come in...
  • The holiday shopping season is in full swing, but whether your target customers are consumers buying gifts for Grandma or businesses shopping for services, everyone's in a frugal mind-set. Given that most consumers are still holding tight to their purse strings, business owners might be...
  • Although the economy is slowly turning aroun;at least according to official report-consumer- budgets continue to be tight. But although consumers are still holding onto their purse strings, one area where they are willing to spend is on socially responsible products and services. In a recent study...
  • Want to give your company a higher profile online? If starting your own blog seems like too big of a commitment for your business, don't worry. You don't have to start your own blog to get publicity-you just have to get mentioned in someone else's blog. Before you begin your quest to get blogged...
  • Today, becoming known as a trusted resource for your customers is every business owner's number-one goal. One great way to become a trusted expert is through public speaking. There are many venues for public speaking-you can speak locally, address audiences at industry conferences or even...
  • As a small business, you can't compete with the big companies of the world on price. But there is one area where you can compete-and win: customer service. Service is more important than ever these days. During the recent economic boom, customers got used to high standards of service as all types...
  • Here are some sobering statistics for any small-business owner: Two-thirds of respondents to a recent survey by online marketing company Performics say the recession 'has fundamentally changed the way they think about saving and spending money.' What’s more, the '2009 Online Buyer Economic...

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