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Blogs Contributor - Tim Berry

Guest Blogger

Posts by Tim Berry

Guest Blogger

  • Do you reject financial forecasting because it’s going to be wrong, or it’s too hard to do? Do you think it takes an MBA or CPA to do right? Don’t. Let me show you, with this post, how much you have to gain with simple and practical forecasting that anybody can do.To be clear,...
  • Have you noticed how sometimes people don’t want to plan because they don’t want to put future numbers on record? I call this the “crystal ball and chain” problem. People are thinking “if I write down my numbers for next year, they’ll use that to fire me.”...
  • Most business owners have a general idea of the executive summary that comes with the traditional business plan.  However, in the real world, summaries come up much more often than just in the business plan. How to create the summary, and how to use it, depends on the business objective. ...
  • It’s been several decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has been used in business schools for decades. It shows positioning related to breakfast:As you can...
  • Most business owners have a general idea of the executive summary that comes with the traditional business plan.  However, in the real world, summaries come up much more often than just in the business plan. How to create the summary, and how to use it, depends on the business objective.The...
  • Do any one of these five simple refresh ideas and you’ll help yourself manage your business goals, growth, and execution. Do all five and you have a perfect lean business plan. Refocus StrategyStrategy is focus. It’s what you do and what you don’t do. It’s who is in...
  • So you have a brilliant business idea that will be very successful. Now what?Bad news: You don’t actually own that idea. You you can’t sell it. It has no value as just an idea.Good news: You can build a business with it. If there’s really nothing like it out there, then you might...
  • “How much does it cost to start a business?” I get that question a lot, in my email stream; and I see it often on question-and-answer sites. The problem with answering this question is that starting costs depend entirely on what you want to do. Think of the difference between a simple...
  • Whether you're just starting out, growing your business or seeking outside help, good business planning will help you achieve that goal. And take note: this means you, business owners. The startups know why they need a plan, but we business owners often think planning is just for startups. That...
  • Every business owner should be aware of lean business planning. It’s a perfect compromise between the old-fashioned formal business plan that is too big and static, and the kind of small steps and analysis that is the watchword of lean manufacturing and lean startups.  It’s all...

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