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Blogs Contributor - Tim Berry

Guest Blogger

Posts by Tim Berry

Guest Blogger

  • Years ago I was a foreign correspondent in Mexico City, writing for Business Week and other business publications. One of my favorite contacts was an expert with the U.S. Embassy who updated me on Mexican oil industry news. We had lunch about once a month. He became a friend. So I was disappointed...
    Industry Word - April 27, 2016 - 0 comments
  • If there's just one formal business skill every business owner should have, it's understanding and forecasting cash flow. It's not intuitive because it's not the same as profits; but it's vital. We spend cash, not profits.Here's my recommendation for a relatively simple way...
    Industry Word - March 22, 2016 - 6 comments
  • Clearly, technology has changed marketing a lot. We fast forward through ads on television and block them on our devices. We have amplified word of mouth in social media. We pour over analytics and metrics. But what about the marketing plan? Has technology changed marketing planning?One thing for...
    Industry Word - February 23, 2016 - 5 comments
  • It's a shame that so many people think business plans are just for startups, or to back up loan applications, or for getting investors. The truth is that business planning offers serious benefits for everybody in business.And I'd like to point out that none of these benefits require a big...
    Industry Word - January 26, 2016 - 1 comments
  • One of the ironies of strategy, especially in small business, is that it can seem deceptively simple when it’s done right. When it works, it seems like it was always obvious. And yet there are people doing PhD theses on business strategy.It’s too easy to see when it’s done wrong....
    Industry Word - December 22, 2015 - 4 comments
  • This year alone I’ve seen several startup business plans projecting year three profits at 40%, 50%, or more, as measured by dividing net profits into sales.  And most of these are pretty good plans as measured by potential product-market fit, scalability, and credibility of the...
    Industry Word - November 24, 2015 - 5 comments
  • “How do I forecast a new product, with no real data to call on?” you ask. I’ve dealt with this a lot through the years. It began several decades ago when I had the job of forecasting new products for high-tech companies that were clients of the consulting firm I was with. It...
    Industry Word - October 27, 2015 - 1 comments
  • In this instant-update world we live in, life in 140-character bursts, it’s just a fact of modern life: you have to communicate faster. The whole world has attention deficit syndrome. So that’s as true for business planning as for most other things in business.  Here are 10 lessons...
    Industry Word - September 22, 2015 - 5 comments
  • You need sales forecasting to run your business better. The forecast becomes your budget, and then the budget is tracked, and tracking leads to watching results and constant corrections. Below budget sales are an alert to problems. Above budget sales are a window to opportunities. To get to the...
    Industry Word - August 25, 2015 - 1 comments
  • Maybe it’s because business schools teach it that way. Maybe it’s because it’s easier to write about. Maybe it’s because of the dream and the glamor involved. Whatever the reason, there is widespread misunderstanding about the reality of business ideas, startups, and...
    Industry Word - July 28, 2015 - 2 comments

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