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Blogs Contributor - Tim Berry

Guest Blogger

Posts by Tim Berry

Guest Blogger

  • The need for good business planning is as strong as ever, and the potential benefits are as important as ever. Every business owner ought to have a business plan. But the best strategies for business planning are different than they used to be.With that in mind, I’ve identified 8 pervasive...
  • What do you think of when you hear the phrase “business plan?” Does that bring to mind a formal document that starts with a summary and includes modules describing your business’s products, market, strategy, team, and essential projections? If so, let me introduce you to the...
  • This is the second of two parts. The first was What Makes an Ongoing Business Forecast Realistic. I’ve written before about about why to forecast basic business numbers and how to forecast better. I write about the value of realistic forecasting in those posts and others. So for these two...
  • I’ve posted here before about about why to forecast basic business numbers and how to forecast better. I write about the value of realistic forecasting in those posts and others. So for this post I want to address what makes a forecast realistic. How can we tell? What do we look for?As I do,...
  • Do you reject financial forecasting because it’s going to be wrong, or it’s too hard to do? Do you think it takes an MBA or CPA to do right? Don’t. Let me show you, with this post, how much you have to gain with simple and practical forecasting that anybody can do.To be clear,...
  • Have you noticed how sometimes people don’t want to plan because they don’t want to put future numbers on record? I call this the “crystal ball and chain” problem. People are thinking “if I write down my numbers for next year, they’ll use that to fire me.”...
  • Most business owners have a general idea of the executive summary that comes with the traditional business plan.  However, in the real world, summaries come up much more often than just in the business plan. How to create the summary, and how to use it, depends on the business objective. ...
  • It’s been several decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has been used in business schools for decades. It shows positioning related to breakfast:As you can...
  • Most business owners have a general idea of the executive summary that comes with the traditional business plan.  However, in the real world, summaries come up much more often than just in the business plan. How to create the summary, and how to use it, depends on the business objective.The...
  • Do any one of these five simple refresh ideas and you’ll help yourself manage your business goals, growth, and execution. Do all five and you have a perfect lean business plan. Refocus StrategyStrategy is focus. It’s what you do and what you don’t do. It’s who is in...

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