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Blogs Contributor - Tim Berry

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Posts by Tim Berry

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  • Most business owners have a general idea of the executive summary that comes with the traditional business plan.  However, in the real world, summaries come up much more often than just in the business plan. How to create the summary, and how to use it, depends on the business objective. ...
  • It’s been several decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has been used in business schools for decades. It shows positioning related to breakfast:As you can...
  • Most business owners have a general idea of the executive summary that comes with the traditional business plan.  However, in the real world, summaries come up much more often than just in the business plan. How to create the summary, and how to use it, depends on the business objective.The...
  • Do any one of these five simple refresh ideas and you’ll help yourself manage your business goals, growth, and execution. Do all five and you have a perfect lean business plan. Refocus StrategyStrategy is focus. It’s what you do and what you don’t do. It’s who is in...
  • So you have a brilliant business idea that will be very successful. Now what?Bad news: You don’t actually own that idea. You you can’t sell it. It has no value as just an idea.Good news: You can build a business with it. If there’s really nothing like it out there, then you might...
  • “How much does it cost to start a business?” I get that question a lot, in my email stream; and I see it often on question-and-answer sites. The problem with answering this question is that starting costs depend entirely on what you want to do. Think of the difference between a simple...
  • Whether you're just starting out, growing your business or seeking outside help, good business planning will help you achieve that goal. And take note: this means you, business owners. The startups know why they need a plan, but we business owners often think planning is just for startups. That...
  • Every business owner should be aware of lean business planning. It’s a perfect compromise between the old-fashioned formal business plan that is too big and static, and the kind of small steps and analysis that is the watchword of lean manufacturing and lean startups.  It’s all...
  • Sometimes you need to stick to your business plan to make it work. Even a mediocre strategy consistently executed over time is better than a series of brilliant strategies that keep going off in different directions. Strategy often takes time.On the other hand, there is no virtue in...
  • Don’t underestimate the value of a sales forecast for running a business effectively. Even if you do nothing else in the way of planning, having just a sales forecast plus regular review and revision can go a long way towards better business management.Here are five tips that have helped me...

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