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Blogs Contributor - Tim Berry

Guest Blogger

Posts by Tim Berry

Guest Blogger

  • Whether it’s a new idea that needs money to start, or an existing business that needs money to grow, there are a lot of funding options that don’t require sharing ownership with investors.  Don’t get me wrong; I am an angel investor, a member of a group of us in Oregon....
  • Years ago I was a foreign correspondent in Mexico City, writing for Business Week and other business publications. One of my favorite contacts was an expert with the U.S. Embassy who updated me on Mexican oil industry news. We had lunch about once a month. He became a friend. So I was disappointed...
  • If there's just one formal business skill every business owner should have, it's understanding and forecasting cash flow. It's not intuitive because it's not the same as profits; but it's vital. We spend cash, not profits.Here's my recommendation for a relatively simple way...
  • Clearly, technology has changed marketing a lot. We fast forward through ads on television and block them on our devices. We have amplified word of mouth in social media. We pour over analytics and metrics. But what about the marketing plan? Has technology changed marketing planning?One thing for...
  • It's a shame that so many people think business plans are just for startups, or to back up loan applications, or for getting investors. The truth is that business planning offers serious benefits for everybody in business.And I'd like to point out that none of these benefits require a big...
  • One of the ironies of strategy, especially in small business, is that it can seem deceptively simple when it’s done right. When it works, it seems like it was always obvious. And yet there are people doing PhD theses on business strategy.It’s too easy to see when it’s done wrong....
  • This year alone I’ve seen several startup business plans projecting year three profits at 40%, 50%, or more, as measured by dividing net profits into sales.  And most of these are pretty good plans as measured by potential product-market fit, scalability, and credibility of the...
  • “How do I forecast a new product, with no real data to call on?” you ask. I’ve dealt with this a lot through the years. It began several decades ago when I had the job of forecasting new products for high-tech companies that were clients of the consulting firm I was with. It...
  • In this instant-update world we live in, life in 140-character bursts, it’s just a fact of modern life: you have to communicate faster. The whole world has attention deficit syndrome. So that’s as true for business planning as for most other things in business.  Here are 10 lessons...
  • You need sales forecasting to run your business better. The forecast becomes your budget, and then the budget is tracked, and tracking leads to watching results and constant corrections. Below budget sales are an alert to problems. Above budget sales are a window to opportunities. To get to the...

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