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Blogs Contributor - Tonya Wilson

  • In my last post I said I would discuss consumer behavior and the levels of market segmentation in this one. I have since changed my mind (I can do that, really, I can). That is simply too much for one post so the consumer behavior will have to wait for Part 3. Now onto the market segmentation!...
  • In my last post I said I would discuss consumer behavior and the levels of market segmentation in this one. I have since changed my mind (I can do that, really, I can). That is simply too much for one post so the consumer behavior will have to wait for Part 3. Now onto the market segmentation!...
  • In recent weeks, I’ve met with a couple of small business clients seeking to establish social media marketing strategies. On each occasion, we sat down and I asked them questions about their business and their primary customer. While they could have talked for hours about their product, its...
  • As a marketer it’s extremely important to me that the branding I establish and the promises I make regarding our services are fulfilled on by our staff when the clients come in the door. Marketing and operations must be in sync. When marketing brings the client to the door, operations must...
  • Long before I entered the marketing and business development arena poor service was a pet peeve of mine so let me apologize ahead of time if my soap box rears its head in this post. I’ll do my best to keep it at bay. Prior to becoming a marketer I was a consumer. I of course still am a...
  • Last month, I flew out to San Diego to attend the Small Business Development Centers’ national conference. While I was planning what to pack… swimsuit, sunscreen, beach shoes; my thoughts turned to how to gain the most benefit and make the best connections from the trade show,...
  • First off, let me assure you this isn’t a judgmental post. I’m not going to claim you’re doing your social media outreach wrong or proclaim I’m all knowing in all that is Twitter. What I’d like to do here is just provide some food for thought and some best practices...
  • At the Ohio Small Business Development Center we conduct numerous training sessions throughout the year to educate small business owners on various business topics including strategic planning, marketing, successful selling and product commercialization to just name a few. Yet of all these, and the...
  • At the Ohio SBDC we train and advise entrepreneurs and small business owners at every stage of business from those that only have an idea and need guidance on how to develop it into a business to established, existing businesses seeking expansion or in financial hardship. We run the gamut. ...
  • Last month I was asked to sit down with another Adviso;s client to review their holiday marketing collateral and make suggestions to improve the design. On first glance there were several key changes that could be made to improve the design as well as the probability of getting the desired result...

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