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Blogs Contributor - Bridget Weston Pollack

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Posts by Bridget Weston Pollack

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  • You did it! You hired your first employee. What a relief to have someone to help you grow your business.But what about when it’s time to hire a second employee, and a third? How can you make sure to manage your employees fairly?While following federal and state employment laws come first and...
    Industry Word - February 04, 2016 - 1 comments
  • Pricing your products as you launch your small business? It may be worth taking a second look at your pricing strategy.Sure, you could count your material costs and base your price on that alone, leaving yourself a small profit margin. But have you included the cost of your time and labor? How...
    Industry Word - January 07, 2016 - 4 comments
  • If you’ve got a great small business idea, everyone will tell you that you need a business plan. But the process of creating a plan for a business that’s just a spark in your mind can be scary.But writing a business plan isn’t like taking a test. There are no right or wrong...
    Industry Word - December 03, 2015 - 4 comments
  • Starting a new small business? You’re probably fueled by passion, excitement, and commitment to your dream. Entrepreneurs possess amazing abilities to turn their ideas and expertise into a winning business idea.But what about the money? Just because a small business owner has a great idea or...
    Industry Word - November 05, 2015 - 1 comments
  • As summer turns to fall, it’s easy to get caught up in seasonal activities like choosing Halloween costumes, picking apples and pumpkins, or for small business, even getting ready for the hustle and bustle of the holiday season.But if a disaster struck your business, would you be ready?...
    Industry Word - October 08, 2015 - 1 comments
  • Social media marketing takes more than signing up for a free account and waiting for followers and fans to materialize.But where do you start creating content that resonates with your audience on social media?You need a content-first business. But while content-first usually refers to brands that...
    Industry Word - September 03, 2015 - 4 comments
  • Running a nonprofit takes passion dedication, and a big heart. Whether you’re working to save endangered animals, slow climate change, or help your neighborhood prosper, it’s easy to let your mission take center stage. After all, tirelessly serving that mission is key to your nonprofit...
    Industry Word - August 06, 2015 - 5 comments
  • The dream of owning a small business doesn’t always mean starting from scratch. You can skip the headaches of creating a startup and jump to buying an established company. Purchasing a franchise offers another path to entrepreneurship. With either option, someone has already developed a solid...
    Industry Word - July 09, 2015 - 10 comments
  • After the recent financial crisis, traditional banks are more reluctant than ever to fund small businesses. Entrepreneurs need not be discouraged though, as a new trend has emerged in the world of finance: “alternative lending.” What exactly is alternative lending and is it right for...
    Industry Word - June 04, 2015 - 6 comments
  • Developing strong sales and customer loyalty can be a difficult, time-consuming endeavor. Without an effective strategy, even a promising company can fail. The task need not be overwhelming though; practice and most importantly, passion, will help you close more deals. Here are some resources to...
    Industry Word - May 07, 2015 - 6 comments

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