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Blogs Contributor - Bridget Weston Pollack

Guest Blogger

Posts by Bridget Weston Pollack

Guest Blogger

  • You’ve probably heard the adage that “keeping an old customer is cheaper than converting a new one.” But just how much cheaper is it? According to survey data presented in the new SCORE Infographic out this month, securing a new customer is six to seven times more expensive than...
    Industry Word - July 09, 2014 - 15 comments
  • With the summer season right around the corner, you may be considering hiring extra hands to help out in your business, perhaps some of the first employees you’ve taken on in your venture. Even if you’re a seasoned employer, it’s always advisable to take stock of how you’re...
    Industry Word - June 12, 2014 - 15 comments
  • We’ve finally turned the corner on tax season and as a small business owner you may be thinking, if we made that much in sales last year, where did it all go? and How will we hang on until this year’s busy season is in full swing? If you’ve had thoughts like these you are...
    Industry Word - May 30, 2014 - 5 comments
  • If you’re looking to ramp up your business’s online presence and help your potential customers find you more easily, you may have considered a variety of web advertising options: banner ads, social media ads, pay-per-click sponsor ads, SEO, SEM, etc. What’s the most effective...
    Industry Word - April 24, 2014 - 9 comments
  • 47% of small businesses don’t have a website. Can you believe it? Establishing a web presence is easier than ever these days and there are so many tools out there that will make it quicker and more influential on your bottom line than ever before. Here are 3 resources that will not only...
    Industry Word - April 14, 2014 - 20 comments
  • 47% of small businesses don’t have a website. Can you believe it? Establishing a web presence is easier than ever these days and there are so many tools out there that will make it quicker and more influential on your bottom line than ever before. Here are 3 resources that will not only...
    Industry Word - April 09, 2014 - 0 comments
  • If you’re looking to ramp up your business’s online presence and help your potential customers find you more easily, you may have considered a variety of web advertising options: banner ads, social media ads, pay-per-click sponsor ads, SEO, SEM, etc. What’s the most effective...
    Industry Word - April 09, 2014 - 0 comments
  • 47% of small businesses don’t have a website. Can you believe it? Establishing a web presence is easier than ever these days and there are so many tools out there that will make it quicker and more influential on your bottom line than ever before. Here are three resources that will not only...
    Industry Word - March 12, 2014 - 0 comments
  • You’ve heard time and again that social media marketing is the key to your business’s success. But, do you know where the corresponding lock is? Or how to use it? Social media can seem like a behemoth of a marketing strategy sucking up all your time with results that trickle in at first...
    Industry Word - February 06, 2014 - 7 comments
  • What small business challenges are you facing this year? Help transform these challenges into successful opportunities by making and uploading your small business video story by midnight, Eastern Standard Time, on February 25, 2014. You could win great prizes and free publicity to improve your...
    Industry Word - January 14, 2014 - 3 comments

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