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Blogs Contributor - Bridget Weston Pollack

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Posts by Bridget Weston Pollack

Guest Blogger

  • Facing the task of building a social media following for your small business can feel like an uphill battle. What’s the use of wracking your brain to create engaging content when you have just a few dozen followers? If you create a social media post, and there’s no one to read it, does...
  • The increased connectivity provided by the internet has vastly changed the way we do business. But while most of the effects are for the better — ease of information exchange, ecommerce capabilities and customer service come to mind — there are still negative aspects small business...
  • You started a small business knowing you’d make most of your revenue by selling your products or services. But you say to friends, “I hate selling. I’m not a good salesperson.”So, what are you doing in small business?Actually, your apprehension about selling is common, even...
  • As we celebrate National Small Business Week, the strength of America’s small businesses is at the top of our minds. Small businesses are essential to our communities and help to foster innovation in every industry.But if you’re running a small business of your own, you may feel...
  • Ecommerce has become commonplace as businesses and online tools have made it easier and easier to exchange goods and services with customers around the globe.While some consumers may have advanced knowledge of online security practices and feel confident shopping on various ecommerce sites, other...
  • Ever walked into a neighborhood business that was recently purchased? The new ownership might have changed the paint color, décor, and equipment in a flash -- maybe even overnight.If you’ve ever dreamed of revamping a business you visit frequently, you might be a good match for buying a...
  • You did it! You hired your first employee. What a relief to have someone to help you grow your business.But what about when it’s time to hire a second employee, and a third? How can you make sure to manage your employees fairly?While following federal and state employment laws come first and...
  • Pricing your products as you launch your small business? It may be worth taking a second look at your pricing strategy.Sure, you could count your material costs and base your price on that alone, leaving yourself a small profit margin. But have you included the cost of your time and labor? How...
  • If you’ve got a great small business idea, everyone will tell you that you need a business plan. But the process of creating a plan for a business that’s just a spark in your mind can be scary.But writing a business plan isn’t like taking a test. There are no right or wrong...
  • Starting a new small business? You’re probably fueled by passion, excitement, and commitment to your dream. Entrepreneurs possess amazing abilities to turn their ideas and expertise into a winning business idea.But what about the money? Just because a small business owner has a great idea or...

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