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Blogs Contributor - Bridget Weston Pollack

Guest Blogger

Posts by Bridget Weston Pollack

Guest Blogger

  • If you’re looking to ramp up your business’s online presence and help your potential customers find you more easily, you may have considered a variety of web advertising options: banner ads, social media ads, pay-per-click sponsor ads, SEO, SEM, etc. What’s the most effective...
  • 47% of small businesses don’t have a website. Can you believe it? Establishing a web presence is easier than ever these days and there are so many tools out there that will make it quicker and more influential on your bottom line than ever before. Here are three resources that will not only...
  • You’ve heard time and again that social media marketing is the key to your business’s success. But, do you know where the corresponding lock is? Or how to use it? Social media can seem like a behemoth of a marketing strategy sucking up all your time with results that trickle in at first...
  • What small business challenges are you facing this year? Help transform these challenges into successful opportunities by making and uploading your small business video story by midnight, Eastern Standard Time, on February 25, 2014. You could win great prizes and free publicity to improve your...
  • As we ramp-up to the gift-giving holiday season, I wanted to take a minute to focus our efforts on retail businesses and specifically how they can maximize their returns. Nearly every type of retail business can benefit from the increased exposure and audience size afforded by an e-commerce site,...
  • Just because you are a “small business” doesn’t mean you shouldn’t be thinking big. Your plans for expanding your enterprise may include opening a second location a few miles down the road or increasing your product line, but you should also consider how you can take...
  • One of the most important decisions you can make as a business owner, a marketer, an accountant and a business strategist is determining a price for your product or service. The price you choose to set communicates value, market position and customer expectations. From a backend perspective, it...
  • This past week, over 300 of our SCORE volunteers, comprised of chapter chairs, district directors and regional vice presidents from across the country, assembled in Dallas, Texas to kick off the 2013 National Leadership Conference. This fantastic annual three-day conference brings together our...
  • According to the 2013 AT&T Small Business Technology Poll, which surveyed 1,000 small businesses nationwide, 66 percent of respondents plan to invest as much or more in digital marketing – websites, social media and online advertisements – as they did last year. And more than 80...
  • This week is my absolute favorite of the year because National Small Business Week marks the biggest celebration of small business the whole year long. It feels almost like the week of Christmas, with Friday being the big day of celebration taking place right here in our own backyard of Washington...

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