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Blogs Contributor - Anita Campbell

Guest Blogger

Posts by Anita Campbell

Guest Blogger

  • Advertising can be a powerful way to deal with marketing challenges such as low brand awareness, a declining customer base or heavy competition. Or perhaps you simply have a desire to drive more foot traffic to your business and think advertising can help. Most of us couldn’t afford a 30...
  • Negative SEO -- does it really exist?   And if it does, what is it and how can you protect your site?Consider this post a short whirlwind tutorial for a typical small business websiteWhat is Negative SEO?Negative SEO is when a third party targets a website and attempts to lower its...
  • It’s not unusual to turn a hobby into a business, and that includes crafting. If you have ever thought about selling your crafts or turning your crafting love into a part-time or full-time business, here are things to consider in how to start a craft business. Research the Market...
  • Today there are 1.2 billion websites -- or one website for every seven people in the world! That’s a lot of competition. If you want to get traffic to your website, you’re going to have to take the right steps.Take a look at the following 10 things savvy online marketers do to get web...
  • Sam Walton was an ex-retail employee who got the idea to buy a little five and dime store in a small town in Arkansas. That small beginning eventually became Walmart, a global giant that today has over 11,000 stores.Sometimes entrepreneurs dream about an aha, world-changing tech business. They...
  • Small businesses have more choices and options for loans and financing than ever. And the good news is you have access to a wide range of resources at your fingertips, without leaving your office -- all through the Internet.Online lending marketplaces and alternative funding sources make getting...
  • Social media marketing is powerful, but can become a time sink if you let it.  And face it, none of us have unlimited resources -- we have to use the time and staff we have wisely.Setting up a social media calendar helps organize your business’s efforts and make the most of your limited...
  • If you operate a local business (one that gets most of its customers from within a 75-mile radius) you can try many general marketing strategies, but you have one special consideration. You have to attract prospects who are close enough to literally walk into your shop or close enough for you to...
  • National Entrepreneurship Week takes place this year from February 20-24. Microsoft is the major sponsor and organizer of the weeklong celebration of entrepreneurship. But other community supporters like Wix, Yelp, Square and LinkedIn are also helping to make the event happen.So what exactly is...
  • With Small Business Saturday just around the corner, it’s time to start thinking of ways you can use the occasion to promote your business. While sales and discounts can be great, there are actually plenty of other ways small businesses can promote their products and services on Small...

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