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Blogs Contributor - Anita Campbell

Guest Blogger

Posts by Anita Campbell

Guest Blogger

  • In my business we publish over 250 pieces of content each month.  At that level we see the challenges writers struggle with – everything from writer’s block to poor sentence structure. But one of the biggest challenges comes after a writer completes a piece.If content...
    Industry Word - May 28, 2015 - 2 comments
  • Innovation is what keeps our businesses refreshing and growing.  By thinking up new products and/or services to offer, we can:Stay in step with evolving market demands and trendsKeep pace with or get ahead of the competitionAcquire new customersSell more to existing customers by offering them...
    Industry Word - April 24, 2015 - 3 comments
  • A business mentor is someone with a lot more experience who is willing to teach you what they know.But there are common persistent mistakes that entrepreneurs make when consulting a mentor. Let’s examine each one, and find out ways you can avoid falling into the same trap.Mistake 1: Choosing...
    Industry Word - January 22, 2015 - 18 comments
  • If you’re like most small business owners, you’re probably too busy to stay on top of the latest and greatest social media marketing tools. And with more coming online all the time, it’s understandably frustrating to know which are worth paying attention to, and which are just...
    Industry Word - November 20, 2014 - 3 comments
  • Are you thinking about starting a business?If you’re like many people, starting a business is a cherished dream. Sure, you can see yourself doing what you love and creating something for yourself and your family. But maybe the actual step forward eludes you.What’s stopping you is...
    Industry Word - October 23, 2014 - 9 comments
  • If you’re like nearly 18 million people in the US, you’re operating your business as a solopreneur. That means you’ve been doing everything, from making sales to refilling the printer paper. But what happens when your business grows beyond what you can do on your own?It’s...
    Industry Word - September 18, 2014 - 9 comments
  • If you’re like pretty much every person who uses content marketing to grow a business, you probably run into some creative challenges from time to time. After all, isn’t there a finite number of topics to cover? Occasionally you’re bound to run dry when it comes to ideas for...
    Industry Word - August 28, 2014 - 13 comments
  • As small businesses rely more and more on technology, if your company is like my company, you find yourself spending a bigger chunk of your budget on technology.  That’s not a bad thing if you get leverage from technology. In other words, it’s a net positive if that technology...
    Industry Word - August 04, 2014 - 17 comments
  • It’s frustrating to see small businesses give up on social media as a marketing channel after just a few months of effort. Usually the heart of the problem is a weak or nonexistent content marketing strategy. Without a strategy, there can be no meaningful, long-term engagement.  ...
    Industry Word - June 05, 2014 - 15 comments
  • If you travel in your work, it can be a challenge to get much done in between catching flights, attending meetings and trying to get a little shuteye. And yet, the wheels of your business are still churning.   Here’s how to stay on top of your email and task list so that it doesn...
    Industry Word - May 08, 2014 - 15 comments

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