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Blogs Contributor - Anita Campbell

Guest Blogger

Posts by Anita Campbell

Guest Blogger

  • Good software can enable your small business to increase sales by saving time and money while expanding capacity.But you must choose wisely — because the wrong software can be an expensive mistake.Here is my tried-and-true checklist for choosing software to support your business operations:...
  • The term Point of Sale (POS) describes the place where retail transactions are made. Think of it as the equivalent of a cash register. POS includes the hardware and software related to transactions, such as the cash drawer, credit card swipe bar, barcode scanners, receipt printers, and more. ...
  • There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for.If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages...
  • Today, many small businesses get a website up and running in one of two main ways. They either:Hire a web developer to build them a custom website, orBuild their own website using one of the do-it-yourself platforms (such as Jimdo, Wix, Weebly, SquareSpace, or GoDaddy Websites).There’s no...
  • Facebook, Twitter, Instagram, and more — social media can be pretty overwhelming at times. But hold on!Success in social media may not be nearly as complicated as you think. In fact, here’s a simple formula any small business owner or entrepreneur can follow to become a social media...
  • When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing,” but no matter what you call this method, it can be a game changer.Retargeting enables you to...
  • Native ads are one of the hottest types of ads out there.  These are online ads that blend in and resemble a site’s content rather than a traditional banner ad style. Native ads can be very effective because they look like content, and captivate attention through intriguing the...
  • Advertising can be a powerful way to deal with marketing challenges such as low brand awareness, a declining customer base or heavy competition. Or perhaps you simply have a desire to drive more foot traffic to your business and think advertising can help. Most of us couldn’t afford a 30...
  • Negative SEO -- does it really exist?   And if it does, what is it and how can you protect your site?Consider this post a short whirlwind tutorial for a typical small business websiteWhat is Negative SEO?Negative SEO is when a third party targets a website and attempts to lower its...
  • It’s not unusual to turn a hobby into a business, and that includes crafting. If you have ever thought about selling your crafts or turning your crafting love into a part-time or full-time business, here are things to consider in how to start a craft business. Research the Market...

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