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Blogs Contributor - Anita Campbell

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Posts by Anita Campbell

Guest Blogger

  • Social media marketing is powerful, but can become a time sink if you let it.  And face it, none of us have unlimited resources -- we have to use the time and staff we have wisely.Setting up a social media calendar helps organize your business’s efforts and make the most of your limited...
    Industry Word - April 20, 2017 - 1 comments
  • If you operate a local business (one that gets most of its customers from within a 75-mile radius) you can try many general marketing strategies, but you have one special consideration. You have to attract prospects who are close enough to literally walk into your shop or close enough for you to...
    Industry Word - March 21, 2017 - 2 comments
  • National Entrepreneurship Week takes place this year from February 20-24. Microsoft is the major sponsor and organizer of the weeklong celebration of entrepreneurship. But other community supporters like Wix, Yelp, Square and LinkedIn are also helping to make the event happen.So what exactly is...
    Industry Word - February 21, 2017 - 2 comments
  • With Small Business Saturday just around the corner, it’s time to start thinking of ways you can use the occasion to promote your business. While sales and discounts can be great, there are actually plenty of other ways small businesses can promote their products and services on Small...
    Industry Word - November 17, 2016 - 18 comments
  • Mobile devices pose heightened security risks. Those risks come in several forms.Devices -- including business data saved on them such as call records, contacts, images, videos, documents and email messages -- can be lost or stolen.If you use mobile apps or cloud software accounts with saved logins...
    Industry Word - October 20, 2016 - 6 comments
  • It might seem a bit surprising it’s absolutely possible to start and run a business from your smartphone. At the very least, you can start a business and run the majority of it from a smartphone and without a computer, from your home.Imagine for a moment that you don’t have a full-...
    Industry Word - September 22, 2016 - 1 comments
  • Ask the typical small business owner which methods his or her company uses to communicate with customers, and email is likely to be at or near the top of the list. But what happens as your business grows?  If your business is anything like mine, the volume of email starts reproducing...
    Industry Word - August 18, 2016 - 9 comments
  • CRM or customer relationship management systems can be an incredibly powerful tool to grow your business.  With CRM you can track sales leads, turns leads into closed sales faster, manage customer support issues and better market to your customers for follow-on sales and renewals. And...
    Industry Word - July 21, 2016 - 1 comments
  • The numbers are compelling.Depending on which study you read (and there are literally dozens), anywhere from 51 percent to 90 percent of consumers read and trust online reviews.Even if we take the smallest number, that’s still over half of consumers paying attention to online reviews.That...
    Industry Word - June 22, 2016 - 1 comments
  • It takes stamina and energy to run a business. Not only that, but study after study shows that improved fitness actually helps to increase brain power – and helps maintain that mental edge longer in life.   That is why it is important for your body to...
    Industry Word - May 19, 2016 - 1 comments

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