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Blogs Contributor - Anita Campbell

Guest Blogger

Posts by Anita Campbell

Guest Blogger

  • If you’re like pretty much every person who uses content marketing to grow a business, you probably run into some creative challenges from time to time. After all, isn’t there a finite number of topics to cover? Occasionally you’re bound to run dry when it comes to ideas for...
  • As small businesses rely more and more on technology, if your company is like my company, you find yourself spending a bigger chunk of your budget on technology.  That’s not a bad thing if you get leverage from technology. In other words, it’s a net positive if that technology...
  • It’s frustrating to see small businesses give up on social media as a marketing channel after just a few months of effort. Usually the heart of the problem is a weak or nonexistent content marketing strategy. Without a strategy, there can be no meaningful, long-term engagement.  ...
  • If you travel in your work, it can be a challenge to get much done in between catching flights, attending meetings and trying to get a little shuteye. And yet, the wheels of your business are still churning.   Here’s how to stay on top of your email and task list so that it doesn...
  • Business books are valuable in that they do more than simply teach you how to run your business more smartly. They’re conversation starters, continuing education tools for your staff and more.   Educate Yourself   The primary benefit of business books is, naturally, that they...
  • If you run one of the 14+ million home-based small businesses in the United States, congratulations. You’ve got lower overhead, a shorter commute and the opportunity to be more productive than your office-based competitors.   Still, working from home isn’t all eating peanut...
  • While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers...
  • You already know that email can be highly effective in reaching potential customers and getting repeat business. In fact, despite the constant barrage of trendy new social sites, mobile marketing, and other channels opening up, email remains the top preferred channel for sending and receiving...
  • The fact that half of mobile phone users now use mobile as their primary source for Internet means that more small businesses need to up the ante. Not all websites render well on small mobile devices, so it may be worth the investment to get more mobile-friendly.   But the question...
  • In my last article, I wrote about 6 ways to brand your business using social media.  Each of those 6 ways was relatively simple -- something just about any small business could do -- yet many overlook.     I’m back this month with another six ways.  Again, the focus is...

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