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Blogs Contributor - Anita Campbell

Guest Blogger

Posts by Anita Campbell

Guest Blogger

  •   Social media, as with anything new, is sometimes misunderstood.  People either overinflate or underestimate the value and importance of it. And that’s not the only things they get wrong.  Often they misunderstand what it takes to incorporate social media into your marketing...
  •   Small businesses and big brands have used a variety of ways to grow their networks on sites like Facebook. Using images and videos to engage followers, running contests, offering discounts in exchange for Liking a page and engaging in active discussion are all some ways that businesses have...
  • One of the questions I’m frequently asked is how to get more traffic to your company website. I always mention blogging as a key technique, of course. You set up a blog as a section of your website. You publish compelling content on the blog. People come to the blog to read it. While on your...
  • One of the most popular articles in the SBA Community is “8 Tips for Keeping Your Business Blog Current, Relevant and Fresh.”   It has excellent advice, but after you read it you may wonder, “So how do I come up with ideas for WHAT to write about?”  Writer...
  • If you thought of Slideshare.net as just a place to load a few old presentations in the hopes someone may stumble upon them there, you’re missing out on some of the benefits of participating in SlideShare as a social network.  Here are four reasons to add SlideShare to your social media...
  • As of March 30, 2012 – like it or not – your Facebook page for your business changed.   If you had a custom Welcome tab, as many small businesses did -- one that said “Like our Page” or had a special offer -- it is no longer the first thing that people visiting...
  • These days, “content marketing” is a hot online marketing strategy. But why does the thought of sitting down to write an article strike fear into the hearts of so many small business owners? To hear some people talk, it ranks right up there with public speaking as an anxiety inducer....
  • One of the laments of small business owners and entrepreneurs trying to build their online presence is:  “We have a blog (or website) but it hardly get any visitors.  How do we get traffic?” The typical responses are to “create good content.”  Yes, you...
  • Think your new tablet is strictly for entertainment purposes? Think again. Small businesses are rapidly finding innovative ways to use tablet computers (iPad, Kindle Fire, Playbook, etc.) to connect with clients, market while on the go, and enhance customer experiences. With the deluge of apps...
  • Software is now officially approaching its 60th birthday – did you know that?  Software got its start in the 1950s.  And computers have had a place in the small business workplace for decades, especially starting in the1980s with the advent of Apple computers and the IBM personal...

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