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Blogs Contributor - Anita Campbell

Guest Blogger

Posts by Anita Campbell

Guest Blogger

  • If you run one of the 14+ million home-based small businesses in the United States, congratulations. You’ve got lower overhead, a shorter commute and the opportunity to be more productive than your office-based competitors.   Still, working from home isn’t all eating peanut...
  • While some of online marketing is trendy and will inevitably fade away, there’s no disputing that content marketing is here to stay. If you’ve heard this buzzword, but aren’t really clear on what it includes, that’s probably because its definition is expanding as marketers...
  • You already know that email can be highly effective in reaching potential customers and getting repeat business. In fact, despite the constant barrage of trendy new social sites, mobile marketing, and other channels opening up, email remains the top preferred channel for sending and receiving...
  • The fact that half of mobile phone users now use mobile as their primary source for Internet means that more small businesses need to up the ante. Not all websites render well on small mobile devices, so it may be worth the investment to get more mobile-friendly.   But the question...
  • In my last article, I wrote about 6 ways to brand your business using social media.  Each of those 6 ways was relatively simple -- something just about any small business could do -- yet many overlook.     I’m back this month with another six ways.  Again, the focus is...
  • While there’s no overnight success when it comes to converting social media followers to customers, there are some strategies you can implement immediately to see results. Remember the importance of branding – every social interaction says something about your brand. Here’s how to...
  • In January of 2013, Facebook starting rolling out a Beta version of something called Graph Search. And this week, they opened up Graph Search to all U.S. users. Graph Search has been touted by some as Facebook’s answer to search engines such as Google and Bing, but it’s truly not a...
  • Even the most well-written article or blog post, or the best video, is worthless if it isn’t topped by an appealing headline. The headline is what piques the reader’s attention. The headline has become uber-important in today’s world of social media sites. For most people, the...
  • Small business people still seem to be in the process of catching on to Google+, the social network created by Google. Google has made a number of moves to encourage people to use Google+. It has tied in several applications to Google Plus. One of those applications is Google Hangouts. Hangouts...
  • Funny, isn’t it, how the grass tends to look greener from the other side. It’s the same in business as well as in personal affairs. If I look around, I can spot five companies in five minutes that “seem” to be doing better than mine. They appear to have accomplished more,...

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