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Blogs Contributor - Anita Campbell

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Posts by Anita Campbell

Guest Blogger

  • A common question among small businesses with limited budgets (that means most of us, right?) is where to allocate your online marketing budget. SEO? Social media? Blogging? Today there are so many choices it can be confusing. A recently-released report by Hubspot* may offer some guidance....
  • A recent study by the SBA found that when unemployment is high, the number of sole proprietorships goes up. Some people who are laid off from their jobs decide to start small businesses. If you find yourself in such circumstances -- out of a job and thinking about starting a business --...
  • Online marketing is taking up an increasing share of the budgets of small businesses. Ther;s no mystery behind it: online is where customers are gravitating. So if you want to attract customers, and serve existing customers with new products and services, you too need to be placing an increasing...
  • The small business world is increasingly becoming self-sufficient and do-it-yourself. Yet many IT suppliers still communicate as if they are talking with IT pros. There's certainly a need for IT professionals. By no means do I wish to suggest IT people are unimportant or unnecessary -- not...
  • I;s a pretty big move. Google, which during the 12 years of its existence rarely changed the layout of its pages, recently rolled out a new 3-column format in place of its 2-column format. Now when you do a search, the Google search results still contain a column down the right side with...
  • Sometimes it is hard to tell how your social media activity stacks up. Are you more active -- or less active -- than your peers? Is your target audience likely to be using certain social media over other social media -- say LinkedIn versus video? Are you taking the right steps to build your...
  • We are blessed to have powerful productivity devices that we literally can carry around in our pockets. They're called Phones and iPods.If you download apps from the iTunes Apps Store to your iPhone or iPod Touch, you can turn your mobile phone or iPod into an amazingly productive tool - a mini-...
  • A recent Gallup poll* found that 7 out of 10 U.S. workers are satisfied with their jobs. Even more interesting: business owners topped the list of those who are most satisfied. Eighty-seven percent (87%) of business owners say that their job is the;ideal jo- for them. I think that speaks...
  • If you travel on business regularly, or even occasionally, you know how important it is to get work done while on the road. I travel one to two times a month, usually by plane. I've done that for many years, both as a small business owner and previously when in the corporate world. Over the...
  • There's no doubt that technology can drive costs from your business and help you to become more profitable. Often technology can allow you to serve more customers, without adding additional staff. And it can allow sole proprietors and business owners to be more productive and have a better...

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