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Share how personal information collected in any capacity will be used. Customers should know that their information will only be used to complete their transaction, and that any further contact or continued use of their information is voluntary. Customers should also have the option to not have their contact information sold or distributed.
Provide users with contact information in case they need further information or have a problem with privacy or security issues with your online business.
Clarify your site's opt-out policies. Customers should have an opportunity to opt out of having their information distributed and all further business communications. Privacy policies should always make it easy for customers to receive the information they want and not receive any communication they do not want. If your business sends weekly electronic newsletters or emails with special offers, customers should clearly be given the choice to receive further communication or not. If they originally choose to receive a newsletter and later decide they no longer want to, they should easily be able to opt out at anytime.
For more information, check out the Federal Trade Commission's guide to Privacy Policies: Say What You Mean and Mean What You Say.
Message Edited by NicoleD on 01-25-2010 01:37 PM