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Creative Summer Marketing Ideas

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Creative Summer Marketing Ideas

By Rieva Lesonsky, Guest Blogger
Published: June 18, 2013

Summer is here and it’s time to take to the streets. In the summer, your customers feel festive and spend more time outdoors. So, it’s the perfect time to get outside and get creative with your marketing efforts. Here are some ideas to try.

Take part in a community event. Summer in most towns is packed with fun runs, street fairs, music festivals, outdoor movie nights, concerts in the park…you get the idea. Contact your chamber of commerce and your city’s parks and recreation department to find out what events are planned for the upcoming few months. Decide which events are likely to attract your target customers, whether that’s health-minded seniors, parents with toddlers in tow or Millennial music fans. Once you’ve chosen some events with potential, you could:

·         Sponsor the event in return for your name on flyers, programs or banners at the event

·         Host a booth at the event and give out free samples or sell your product. (Be sure to collect contact information with a signup sheet or fishbowl to collect business cards).

·         Donate product to the event (a health food store could donate healthy snacks for refreshments at a fun run, for example)

Host an event for your customers. Get creative with a barbecue or beach party for your best clients and prospects. Or consider springing for something more adventurous like a Duffy boat rental or a wine tasting afternoon at a local winery. This can be a way to reward your best customers, learn more about their needs and provide them with networking opportunities that will lead to more referrals and more business. You don’t have to be a B2B business to make this work. If you own a retail store or restaurant, host a summer-themed event for your most loyal customers, like a special shopping night where they get to shop after the store is closed, or a special five-course dinner and wine tasting on a night your restaurant is usually not open.

Join with other business owners. If your business is in an area with lots of foot traffic, consider joining with the other business owners to hold a sidewalk sale or other outdoor event. Get with your chamber of commerce and plan how local businesses can attract foot traffic to the area. This could include:

·         Having a sidewalk sale where each store puts specials out on the sidewalk and offers deals to draw customers inside the store as well

·         Hosting a “stroll and savor” event where local eateries sell small samples of their menu items outside on the sidewalk

·         Hosting a music night where local musicians play inside restaurants or shops and “busk” out on the sidewalk to attract passersby

There are many other ideas, from closing off the street to cars and hosting an arts fair or classic car show, that can bring foot traffic into your shopping area. Brainstorm with other business owners to generate the best strategies for your area, and work with your city to be sure you get all the appropriate permits.

How will you market creatively this summer?

About the Author:

Rieva Lesonsky
Rieva Lesonsky

Guest Blogger

Rieva Lesonsky is CEO and President of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at and visit to sign up for her free TrendCast reports. She's been covering small business and entrepreneurial issues for more than 30 years, is the author of several books about entrepreneurship and was the editorial director of Entrepreneur magazine for over two decades


me too thing America is the greatest country in the world. and it is great article
Ya its nice to think about such ideas.Thanks Rieva for reminding us about good and fun ideas for customer relationship and growth
Rieva Lesonsky Thanks Thanks Thanks for Sharing these great ideas, this is fun article and also fun topic
Fun article - fun topic!!! Publicity can be a cost-effective and enjoyable way to reach more prospects and engage more customers. When you do, be sure to also capture who you meet and what they expressed an interest in. Customer Relationship Management is both an art and a science, as is marketing. Mobile apps like Insightly, and cloud-based email and social media solutions like Vertical Response, can offer some tremendous cost effective value in these areas. These and other productive publicity techniques can be identified, tested and refined working under the guidance of your local SCORE and SBDC counseler. There's no need to have to figure this all out by yourself! Thank you, Rieva, for sharing these great ideas!


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