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Focusing Your Business’s Social Media Strategy

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Focusing Your Business’s Social Media Strategy

By bridgetwpollack, Guest Blogger
Published: February 6, 2014 Updated: February 6, 2014

You’ve heard time and again that social media marketing is the key to your business’s success. But, do you know where the corresponding lock is? Or how to use it? Social media can seem like a behemoth of a marketing strategy sucking up all your time with results that trickle in at first. Well, fear not; we’re here to set you on a clear, strategic path of the right ways to make social media work for your particular enterprise.

Start with the Big Picture

Is anyone on Google+? Will all these social media efforts even make a dent in my bottom line? What time of day should I post to get maximum exposure? You’ve got questions and we’ve compiled the answers. The new infographic, “2013 Small Business Social Media Trends” answers all the questions you’ve been pondering regarding social media’s effectiveness for small businesses, recommended posting frequency, emerging social networks and tips to keep in mind to get the biggest bang for your social buck.

Just “Be Likeable”

Sounds easy enough, right? Today's consumers are looking for businesses to display certain qualities on social media: accessibility, responsiveness, value, authenticity, adaptability and more. In his recent SCORE LIVE webinar, “Why it Pays to Be Likeable - 7 Simple Social Media Concepts To Drive Results” best-selling author & CEO of Likeable Local, Dave Kerpen, shared his 7 tips for harnessing these traits to become more likeable and ultimately see greater business results.

  1. 1. Listen
  2. Be Responsive
  3. Tell, Don’t Sell
  4. Be Transparent
  5. Be Authentic
  6. Be a Team
  7. Be Grateful

Listen in as Dave shares examples, anecdotes and quotes explaining why each of these 7 concepts is critical to your business achieving social media success.

Handle Negative Comments

You’ve tried your best to be likeable but somehow it’s happened: the dreaded negative comment! It’s not the end of your social media efforts and definitely isn’t the end of your business. In her recent blogpost, co-founder of, Carrie Hill, walks you step-by-step through dealing with negative comments on your business’s social media pages. As Carrie says, “The benefits of being online and active in social media far outweigh the negative aspects – but when the negative does rear its ugly head – you need to be ready with a solid strategy that your whole team is aware of.”

In the end, you’ve probably come to realize that the social realm is a place your business needs to be. Like really needs to be in order to survive. As with all initiatives in your business, your best bet is to make a plan, follow through, get everyone on the same page, analyze and revise....and get a SCORE business mentor to help you!

About the Author:

Bridget Weston Pollack

Guest Blogger

Bridget Weston Pollack is the Vice President of Marketing and Communications at the SCORE Association. She is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies to facilitate the growth of SCORE’s mentoring and trainings services. She collaborates with SCORE volunteers and develops SCORE’s online marketing strategy.


Start with getting to know who your customers are and what they need…and how to help them. Determine what your customers are looking for and focus your attention there. Your users will start to become brand ambassadors and begin to carry your message to their friends. You’ll need to continue doing what you started or you will lose them. Different businesses are going to be more or less relevant to audiences at particular social networks. But, assess the bigger ones carefully: Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, Tumblr and LinkedIn.
Listening is among the most valuable ways to use social media for business relevance and ultimately success. However for it to offer true value begins with the questions you chose to answer. For example, in addition to asking, "what are people saying about me or my competitors," also ask, "what are people saying or seeking in to improve what they're doing today?" It's the difference between information and insight and also listening to and hearing customers in a way that inspires innovation or iteration.
clearly social media was unique years ago, but today its worth cannot be ruled out for businesses as the power of social media has reached pinnacles. Study suggested that 90% of businesses are done on social media nowadays, as it is the easiest way around to access new customers. It would be worth saying that social media has hold on our businesses today and will continue to have a strong impact in 2014. This post was edited to remove a link. Please review our Community Best Practices for more information about how best to participate in our online discussions. Thank you.  Facebook is leading the network list with Google+ quickly drinking customers to grow. Social media will continue to expand your business with increase sales.
I am social media and search optimization specialist. I work on both social marketing and seo. One of the best practice we do is use a third part tool to share all the content on social media Chanel's we share our fresh content daily three times and participate actively with our audience. I think interacting with your client , answer their question is best practice to grow your business..
Creating compelling and useful content will always likely influence your website. This could be done through social media, services, email, blog posts, forums, or by other means.
Yes we all are aware of social media advantages & sometimes disadvantages, which is nowadays referred as the best medium for all types of business to stay afloat & generate the desired publicity that one has been looking forward too. As virtual world is here to stay & possibly help businesses to flourish in every possible manner.
Really, Social Media Marketing is the sure-shot key towards the success of our business. If we see the current status, the Social media has emerged as the main source of audience. The increased in the number of users of Facebook and Twitter and the big flow of reader towards blogs have made the social media, a big place for marketing their business. Liked the post.

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