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Getting Your Small Business Website Right

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Getting Your Small Business Website Right

By bridgetwpollack, Guest Blogger
Published: January 8, 2015

Can you believe that in this day and age, only about half of all small businesses have websites? 97 percent of consumers search online for products and services, but one out of every two small businesses is simply not there for customers to find. Whether your small business website is up and running or you’re just planning how to get it out of the starting gate, it’s a smart idea to check in and see if you’re web presence plans are on the right track to being found and making sales.

Find out what you need to know

SCORE mentor and tech insider Justin Slagle shares his insights into how your website can build strong connections with your customers – and bring you strong sales as a result. Justin answers the important questions for small business owners as it pertains to their website’s performance, including:

  • What are the first three steps everyone should follow when planning a new website?
  • What design/user navigation features will help a small business e-commerce website stand out to visitors?
  • A lot of systems and software can help with building a website. When and why does a small business owner need outside help?

Get the answers to these questions and more in the interview with Justin Slagle, “What You Need to Know About Websites.”

Stress-free content creation

You’ve probably heard by now that consistent, fresh content is great (and essential) for drawing customers to your website. Maybe you’ve started adding content but lost your steam or been hesitant to start at all because of how overwhelming the task seems. Never fear – SCORE LIVE Webinar audience favorite, Shawn Pfunder of GoDaddy, has a manageable and effective way for you to accomplish your content goals without the anxiety. Listen in to Shawn’s helpful and entertaining presentation, “Bit by Bit: Creating Content for Your Website in Stress-Free Chunks.” You'll learn tips and tricks for writing compelling calls to action, headlines, descriptions and more in manageable chunks of time.

Are you meeting customer needs?

Once you’ve done the work to bring customers to your online storefront, are you now doing all you can to keep them there and to get the sale? Most small businesses are not! A new infographic depicts how small businesses are failing to effectively serve their customers online. A few of the eye-opening statistics include:

  • 70% of small business websites have no call to action
  • 93.3% of small business websites are not mobile compatible
  • 82% of small business websites don’t link to social media accounts

Get the full rundown of stats on the effectiveness of small business websites in this month’s SCORE Infographic, “Websites: The Critical Storefront for Small Businesses

If you’re still seeking guidance about how to get your business’s online presence right, seek out the free, one-on-one guidance of a SCORE mentor. And check out all of the resources SCORE has created to help you achieve website success.

About the Author:

bridgetwpollack
Bridget Weston Pollack

Guest Blogger

Bridget Weston Pollack is the Vice President of Marketing and Communications at the SCORE Association. She is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies to facilitate the growth of SCORE’s mentoring and trainings services. She collaborates with SCORE volunteers and develops SCORE’s online marketing strategy.

Comments:

Great article demonstrating the need for small businesses to get a website. Do you have the sources for those stats? I'm looking online and I'm seeing statistics from 6% to 50% of businesses do not have a website.
very useful post which i was looking for.
This post is eye opening! The statistics are definitely a lot higher than I would have imagined. I think a very cost effective way to overcome a lot of these obstacles is for small businesses to look into some of the great open source content management systems (CMS) that are available.
Thank you for the tips!
Nice piece. I have found so many business owners overlook the basics when it comes to their company websites. It takes just a little leg work to find out simple tips that will position your websites properly right from the start. Saves time and money down the road.
These are actually solid recommendations of some basic, common, stuff that many small business owners miss or get wrong with their websites. It would be great if there were a follow up post on how to start promoting your website once you get things like this dialed in.
small business this is a important &it need our life very much.post related small business&for the new Enterprise is so much important&effective for all the -member so thank you for the post what will effective for the members of sba so thanks you for the praised post
Good stuff Bridget. Ignoring the issue of "not having a website," the biggest issues I regularly see are sites that don't render properly on mobile devices and sites that are too slow. Business owners need to understand that more and more people will "find" them on smartphones and tablets. Further, if your pages don't load in about a second, users are leaving your pages. That's a lot of lost opportunity. Don't skimp on cheap, economy class, shared hosting. Invest in a responsive web design.
It is so comforting to be able to post my status on this site. Thank you. Hal Miller
Regarding innovation and job creation by small businesses: I have a US patent for a system and method for tea brewing and dispensing, have displayed a proof of concept at a Dept of Commerce sponsored Inventors Expo, and a business plan for start-up but have not aroused any interest. If this violates guidelines I apologize.

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