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Healthy Food Franchises: Take a Bite Out of One!

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Healthy Food Franchises: Take a Bite Out of One!

By FranchiseKing, Guest Blogger
Published: December 17, 2013

In the franchise world, I’m often watching trends in what types of businesses are becoming popular and successful. Take the frozen yogurt trend for instance; it’s still going strong. New franchises are opening every day. It will be interesting to see how long the buzz in frozen yogurt continues.

I’ve noticed another recent trend toward healthier food options. With statistics like the fact that more than ⅓ of adult Americans are obese,* it’s no surprise, really, that the franchising world would respond in kind.

Move Over, Burgers

Used to be, salads were the thing you didn’t want to order on a fast food menu featuring hamburgers.* They were wilted, waterlogged and anything but appetizing. Then a few years ago, fast food franchises like Wendy’s started offering better-tasting salads. And they sold pretty well.

Now those old standby fast-food chains have to compete with franchises that specialize in salads. Consumers are increasing their demands for healthier options and more and more franchises that focus on healthy eating will continue to spring up.

Changing the Formula for Fast Food

Not only are we seeing a trend in franchising away from traditional burger franchises, we’re also seeing a shift in expectations. “Slow” fast food brands like Chipotle* have appeared on the scene in the last few years, focusing not on delivering food in seconds but rather customizing orders and using quality ingredients. As long as consumers can wait for “slower” fast food because they can see and taste the difference, franchises will emerge that specialize in this way of cooking and presenting food.

Thinking Outside the Traditional Franchise

We’re not just seeing new restaurant concepts popping up in the area of healthier eating. There are now healthy vending machine franchises being offered. Healthy options that can now be found in vending machines include fruit juice, smoothies, fresh fruit, granola bars and organic and gluten-free options. For franchisees, these are particularly enticing because of the premium people seem to be willing to pay for some of these “healthy” snacks.

Don’t Forget About the Kids

More and more parents are becoming concerned about the unhealthy options offered in school cafeterias. While the government has made great strides in improving school meal standards over the past few years, some schools are taking matters into their own hands by partnering with franchises like Wholesome Tummies.*

Back to the Question

So will these healthier food franchises make America healthier? Or are they simply a reflection of a movement that is already in place: one of making more conscious choices about what we eat? Either way, there seems to be plenty of room for franchisors, franchisees and customers alike to benefit.

And the increase in the number of these healthy franchise options really has the attention of the fast food moguls. McDonald’s announced it would offer healthy options as sides* this year in all locations worldwide by 2020. That might not be soon enough, judging from the speed at which the healthy food franchise niche is growing!

I’ll be keeping my eye on this industry to see what comes up in the next few years.

You should too.

*Non-US Government link


About the Author:

Joel Libava

Guest Blogger

The Franchise King®, Joel Libava, is the author of Become a Franchise Owner! and recently launched Franchise Business University.


We have been providing Commercial Soft Serve Machines to Frozen Yogurt Shops and do not see a decline comeing from anywhere. To be honest, we are seeing an increase in the trend. With offerings of lower callorie delights and machines like ours that make the product better than ever We recomend all of our clients go the healthy route as the more healthy options there are the more health concious people will enjoy!
While burger sales may be down for fast food chains in exchange for healthier options, specialty restaurant franchises can, and are still thriving by taking a healthier approach to the guiltier foods people love. All-natural and organic burgers, or even veggie burgers, are a nice healthier option for those more concerned with what they're putting into their bodies. Don't write burgers off just yet.
Agree BnDz. Do not sleep on the burger. Restaurants across the country are making fantastic burgers in all sizes and styles. It is a piece of Americana that is used often as the specialized item in a lot of places.
I keep on looking for a health food drive through. Subway started doing it in my area. Tired of nothing but junk food when you need to move quick.
Though it may not be an easy job to get people in healthy food habit but this business will surely blossom under the current scenario, where people are really fed up with same old items offered. Hope with new trend in eating habit small businesses may blossom, for the country to earn good revenue & also population gets fitter with time.
I've ask this before, and I'll ask again; why are comments that are related to the subject matter being removed? Just curious.
Thanks you for the e-mail response. Much appreciated.

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