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  • Whether you own a B2B or a B2C company, every small business goes through times when they can barely keep up with their work — followed, all too often, by an extended downtime when business is super-slow. Why does this happen? Of course, some up and down cycles are inevitable; retail sales...
    October 06, 2015 - 3 comments
  • In this instant-update world we live in, life in 140-character bursts, it’s just a fact of modern life: you have to communicate faster. The whole world has attention deficit syndrome. So that’s as true for business planning as for most other things in business.  Here are 10 lessons...
    September 22, 2015 - 5 comments
  • There’s no doubt about it: drones are trendy today.  Consumer enthusiasm is growing, as drone communities such as DIYDrones pop up online. To support the public’s drone interest, there’s a whole ecosystem of drone manufacturers, pilot training programs, conventions and other...
    September 17, 2015 - 1 comments
  • If you're on the hunt for a franchise, one of the things to consider is equity. It’s something that is not usually top of mind with most franchise buyers. That’s because they’re considering several other things as they investigate opportunities that appeal to them. Like:The...
    September 15, 2015 - 0 comments
  • The Coca Cola formula and KFC recipe are two of the most valuable, closely-guarded trade secrets around. But you don’t have to be a large corporation to have highly valuable trade secrets. Information that your business has created in order to function may be trade secrets. Examples of trade...
    September 10, 2015 - 3 comments
  • According to the latest US Bureau of Labor and Statistics research, there are approximately 28 million small businesses in the United States.  At some point, every small business needs extra funding. Did you know one in three small business owners borrow money from family and friends, while 75...
    September 08, 2015 - 2 comments
  • Social media marketing takes more than signing up for a free account and waiting for followers and fans to materialize.But where do you start creating content that resonates with your audience on social media?You need a content-first business. But while content-first usually refers to brands that...
    September 03, 2015 - 4 comments
  • Do you do public relations for your business? Many small business owners neglect PR because they think it takes too much time or requires hiring a PR person or agency. Others think their businesses just aren’t newsworthy or that they can’t write a good press release – so why...
    September 01, 2015 - 2 comments
  • You need sales forecasting to run your business better. The forecast becomes your budget, and then the budget is tracked, and tracking leads to watching results and constant corrections. Below budget sales are an alert to problems. Above budget sales are a window to opportunities. To get to the...
    August 25, 2015 - 1 comments
  • There’s plenty of advice out there about choosing a business name, such as the need to do a name search in your state, a trademark search, register the name, and other key legal issues.  Those are all important factors to consider as you choose a business name.But I’d like to focus...
    August 20, 2015 - 1 comments

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