Industry Word

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Blogs Category - Industry Word

  • You started a small business knowing you’d make most of your revenue by selling your products or services. But you say to friends, “I hate selling. I’m not a good salesperson.”So, what are you doing in small business?Actually, your apprehension about selling is common, even...
    June 07, 2016 - 3 comments
  • With email marketing, social media marketing and online marketing grabbing most of the attention in recent years, you might think direct mail marketing is an outdated concept. Think again: Direct mail is enjoying something of a renaissance in both the B2B and B2C worlds, thanks in part to (surprise...
    June 02, 2016 - 0 comments
  • When small business owners think about marketing, they usually think about attracting new customers. But existing customers are equally, if not more, important. A survey last year found that marketers spend on average just 21 percent of their marketing budgets on existing customers—even...
    May 24, 2016 - 5 comments
  • It takes stamina and energy to run a business. Not only that, but study after study shows that improved fitness actually helps to increase brain power – and helps maintain that mental edge longer in life.   That is why it is important for your body to...
    May 19, 2016 - 1 comments
  • To put it mildly, a lot of things will start happening once you share what you’re going to do. You’ve opened the floodgates, as you’ll see.The Big RevealRevealing something potentially life-changing, like becoming your own boss by buying a franchise, can be a little scary. On one...
    May 17, 2016 - 4 comments
  • “Save a part of your income and begin now, for the man with a surplus controls circumstances and the man without a surplus is controlled by circumstances.” That was advice given by Henry Buckley, an Australian politician in the 19th century. This sentiment is just as important today for...
    May 12, 2016 - 4 comments
  • The internet has opened all kinds of opportunities for small businesses to market their products; it truly has leveled the playing field. Gone are the days that you would need deep pockets to spend on marketing. Today, there are all kinds of cheap and affordable ways to promote your product and...
    May 10, 2016 - 5 comments
  • As we celebrate National Small Business Week, the strength of America’s small businesses is at the top of our minds. Small businesses are essential to our communities and help to foster innovation in every industry.But if you’re running a small business of your own, you may feel...
    May 05, 2016 - 2 comments
  • Although small businesses still turn to credit unions, community banks, and traditional banks for their capital needs, outside equity such as angel investment and venture capital, are  valid options. In fact, the venture and angel capital industries are experiencing a sharp increase in demand...
    April 27, 2016 - 2 comments
  • Years ago I was a foreign correspondent in Mexico City, writing for Business Week and other business publications. One of my favorite contacts was an expert with the U.S. Embassy who updated me on Mexican oil industry news. We had lunch about once a month. He became a friend. So I was disappointed...
    April 27, 2016 - 0 comments

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