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  • Long before I entered the marketing and business development arena poor service was a pet peeve of mine so let me apologize ahead of time if my soap box rears its head in this post. I’ll do my best to keep it at bay. Prior to becoming a marketer I was a consumer. I of course still am a...
    November 09, 2011 - 2 comments
  • Software is now officially approaching its 60th birthday – did you know that?  Software got its start in the 1950s.  And computers have had a place in the small business workplace for decades, especially starting in the1980s with the advent of Apple computers and the IBM personal...
    November 08, 2011 - 7 comments
  • All prospective franchisees have one thing in common: curiosity. They’re all curious about income. They all want to know how much they’re going to make. It’s to be expected. After all, if one is going to invest their own money into a franchise business start-up, they should be...
    November 03, 2011 - 2 comments
  •    One the most difficult challenges when you’re growing your business is morphing from a fledging startup to a more established, mature organization. Many entrepreneurs who want to grow their firms stumble because they can't adjust their business operations appropriately. I...
    October 27, 2011 - 19 comments
  • What format do you use for a trip plan, vacation plan, construction plan, or a game plan? Whatever works, right? The travel plans are probably a combination of reservations and confirmations, additional information, in a variety of different modes. The game plan is something verbal, in...
    October 25, 2011 - 4 comments
  • With an economy that’s struggling, every small business owner is looking for ways to increase profits, save money and improve efficiency. The good news is there are plenty of ideas that you can find in books and articles. But rather than cover the obvious ones, in today’s tough economy...
    October 20, 2011 - 6 comments
  • For the last six weeks, I’ve been working on a course for American Express OPEN Forum’s new Crash Course series. While I don’t claim to be an online video marketing guru, I learned a lot in helping them build this course on YouTube Marketing.  Here is a bit of what I shared...
    October 18, 2011 - 12 comments
  •  The world of business is changing at the speed of light these days. That means that your business’s brand can become outdated faster than ever – whether your company is new or time-tested.Your brand is your business’s image—the first thing that customers or potential...
    October 13, 2011 - 5 comments
  • If Starbucks is your headquarters and you spend much or most of your time out and about, you may be part of a growing group of business owners who work on a mobile basis. A laptop, tablet, and Smartphone enable you to set up an office just about anywhere. Certainly, not having to pay office rent...
    October 11, 2011 - 3 comments
  • Last month, I flew out to San Diego to attend the Small Business Development Centers’ national conference. While I was planning what to pack… swimsuit, sunscreen, beach shoes; my thoughts turned to how to gain the most benefit and make the best connections from the trade show,...
    October 07, 2011 - 5 comments

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