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Industry Word

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Blogs Category - Industry Word

  •   Is August a slow season for your small business? For many of us, business slows down as the days heat up. Fortunately, that makes the rest of this month the ideal time to use your downtime productively by reassessing your marketing strategy. Determine what’s working and what isn...
    August 14, 2012
  • The quotation I keep on my desk from Benjamin Franklin says, “An investment in knowledge pays the best interest.” Savvy business owners know that learning is a lifetime affair. Fortunately, there are many federal income tax breaks to help defray the cost of your ongoing education....
    August 08, 2012
  • In my role as a franchise advisor, I’ve been able to work with a lot of really smart people over the years. I’m talking MBA’s, PhD’s-even a rocket scientist from NASA. I would guess that some of them were qualified to be members of MENSA.* But, even smart people make...
    July 31, 2012
  •   One of the most important benefits of good business planning is strategic positioning. Especially as technology advances and markets grow constantly more narrow and more defined, positioning is vital. You can use your business plan, with regular review and revisions, to keep steering...
    July 19, 2012
  • At the end of June, the U.S. Supreme Court said that the individual mandate under the Patient Protection and Affordable Care Act was constitutional, allowing all of the tax provisions in the law to go into effect as scheduled. Here are some of the actions you’ll have to take for your business...
    July 18, 2012
  • We can all agree that email is another tool used for exchanging information. But when it comes to business, it plays a much greater role then many people seem to realize. Unfortunately, one of the most common mistakes business owners make is obtaining a business email account from one of the many...
    July 17, 2012
  •   Every day, like many of you (or hopefully most of you) I network—from the comfort of my home or my office. I spend a good part of my day participating in social media, posting on Facebook, LinkedIn and mostly Twitter. One of my business partners also posts our content on other social...
    July 12, 2012
  • One of the questions I’m frequently asked is how to get more traffic to your company website. I always mention blogging as a key technique, of course. You set up a blog as a section of your website. You publish compelling content on the blog. People come to the blog to read it. While on your...
    July 05, 2012
  • Is it possible to find a legitimate franchise opportunity that only requires a few hours a week to run? And, if you do find a part-time franchise, can you make enough money for it to be worth your up-front investment, and of course, your time? Let’s find out.First off, it’s important...
    July 03, 2012
  • I’ve been reminded twice in the last week about how important planning is to business, and how too many people misunderstand what a plan is supposed to do. My reminders came from two different people doing startups. Neither of them needs a business plan to show to investors. Both need...
    June 21, 2012

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