Industry Word

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Blogs Category - Industry Word

  • Technology has certainly made an impact on the way we do business these days. It’s practically impossible to run a small business without it.In the world of franchising, technology is a very important part of the actual business model. A good franchisor with good technology makes it a lot...
    April 03, 2012
  • Opening a business bank account online can be an easy and painless process when you have all the necessary documentation in place. First, it is important to realize there are several factors that can prohibit one from opening a business bank account on the internet. For example, if a company...
    March 21, 2012
  • Think of social media as a tool for dealing with customers. Like any other tool, or channel, it’s not inherently good or bad for business; its value depends on what you do with it. The underlying problem is clear. It’s essentially the same problem you have with a toll-free number that...
    March 21, 2012
  •   You know Daylight Savings Time just started and that St. Patrick’s Day is this weekend. You might even know that it’s Women’s History Month. But did you know it’s also National Crafts Month? Or that the 21st is Kick Butt Day and the 23rd is National Puppy Day? If not...
    March 15, 2012
  • What happens to your business if something happens to you? How can you retire without destroying the business you spent a lifetime to build? Your business may be your largest asset, and deciding what happens to it can impact your retirement income, your family’s wealth, and the life of the...
    March 13, 2012
  • In my last post I said I would discuss consumer behavior and the levels of market segmentation in this one. I have since changed my mind (I can do that, really, I can). That is simply too much for one post so the consumer behavior will have to wait for Part 3. Now onto the market segmentation!...
    March 09, 2012
  • In my last post I said I would discuss consumer behavior and the levels of market segmentation in this one. I have since changed my mind (I can do that, really, I can). That is simply too much for one post so the consumer behavior will have to wait for Part 3. Now onto the market segmentation!...
    March 09, 2012
  • These days, “content marketing” is a hot online marketing strategy. But why does the thought of sitting down to write an article strike fear into the hearts of so many small business owners? To hear some people talk, it ranks right up there with public speaking as an anxiety inducer....
    March 06, 2012
  • Before you write out a check for $30,000 (the average amount of the upfront franchise fee), it’s important to ask lots of questions.Some are questions that you can only ask yourself; they’re the ones that have to do with courage. I really can’t help you with those.But, I can help...
    March 01, 2012
  • So you want to go into business with someone. Good for you. Maybe your potential partner is a family member, long-time friend, investor or business associate. Whatever the relationship, the start of a partnership is much like the beginning of a romantic relationship. The parties are euphoric and it...
    February 29, 2012

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