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Introducing the microbusiness blogger
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Introducing the microbusiness blogger
Darren went on to deal with the objections he anticipated would come from the blogger crowd: That's for entrepreneurs hoping to corner and glomp VCs; what do we need with an elevator pitch?
A fair enough question, I suppose, but I 'got' this one as soon as I read it. By setting out to write an elevator pitch for your blog, you force yourself to decide once and for all just what the heck you're writing about. If you want to make any money from your blog, that's a critical piece of information.
Not to mention the fact that making up your mind just what the heck you're writing about will tend to keep you from blathering on too much about stuff that may or may not be relevant to the audience you gathered to yourself when you first started out writing what you used to write but that you have since forgotten in the daily bustle of finding things to write about or just being brilliant on your blog.
(Pause to pant ... )
Now, I'm bringing this up for two reasons.
First is, as I might have remembered to mention, this is an exercise that I think would be useful for any small business blogger. Small business, with its attendant tangents of economics, technology, politics and policy, etc., is a very broad subject. Knowing what your specific niche topic is (you do confine yourself to a niche, don't you?) will keep you on task and on topic. In the context of acquiring and keeping an audience, that's important.
The second is that I decided to take part in this particular exercise myself because I think it is polite to introduce myself.
So, I'm not going to call this an elevator pitch. Instead, I'm indulging us both by stating, as clearly as I am able, what I'm doing here:
I look at the world through a microbusiness lens -- all microbusiness, all the time.
So, to make a short story long, I look at everything -- headlines, blog posts, business management issues, you-name-it -- from the particular and specific perspective of people who run a microbusinesses.
And, if you run a microbusiness, you probably understand just exactly what I mean by that statement.
Are you wondering whether or not your run a microbusiness? If you are a small business owner at all, there's a better than 90% chance that you do. Most people define a 'microbusiness' as a firm with fewer than five employees.
But that's not the only way to define them, if you happen to prefer the qualitative over the quantitative — a typical microbusiness owner trait.
For example, my good friend Lloyd Lemons*, defines them* as '...people who refer to themselves as soloists, independents, consultants, craftsmen, artists, musicians, freelancers, free agents, and self-employed people. The majority of these companies are one-person enterprises ...operate out of their homes; and many ...have part-time help from a family member or friends.'
Here is my own longstanding qualitative definition: a microbusiness is a firm that is so small that no one working in the business does just one thing for the business.
Usually, when I share that definition, I can always tell which members of the audience are microbusiness owners because they are the folks who are sitting there, nodding in agreement and smiling their understanding.
We're kind of like a club. Those who don't run microbusinesses (or who do but don't want to stay that way) don't usually understand why we do the things we do and some are even intolerant of our choices (since our choices usually don't involve business growth beyond a certain point).
And that's okay. Different strokes, and all that sort of thing.
If you don't run a microbusiness, you may or may not 'get' a lot of what I'll be talking about here (since one assumes that your current not-microbusiness used to be a microbusiness when you first got started) but that doesn't matter since you probably won't find these meanderings terribly useful.
Useful or not, you're always welcome to read. If nothing else, you may find that my glittering personality brightens your day.
That's worth something all by itself, isn't it?
(You can read more about microbusinesses and how they are defined, as well as some great business tips in this article† by JenniferD right here in the Business.gov community.)
* this hyperlink goes to a non-governmental web site.
† this hyperlink does not go to a non-governmental web site. ;)