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On November 30th, Start the Holiday Season by Shopping Small

On November 30th, Start the Holiday Season by Shopping Small

By Jeanne Hulit, Former Acting SBA Administrator
Published: November 25, 2013 Updated: August 24, 2016

Most Americans know Black Friday and Cyber Monday are big days for holiday shopping.  But between the two is another important part of the holiday shopping season –Small Business Saturday, a day that is dedicated to supporting the small businesses that anchor our local communities and strengthen our economy.

From the Main Street shops to the high-tech startups, small businesses are the backbone of our economy and the cornerstones of a diverse and thriving marketplace.  These businesses create two out of every three net new private sector jobs, and half of working Americans either own or work for a small business. By shopping small and supporting local business, we all have a role to play in giving millions of families the opportunity to achieve the American dream.

Small Business Saturday is a nation-wide initiative that bring Americans together  to support these businesses, with the money you spend going right back into your local economy, and that’s important because we know that half of working Americans either own or work for a small business.

Started in 2010, Small Business Saturday has boosted holiday sales in Main Street businesses around the country.  Last year, nearly 70 million people shopped small in their communities for an estimated $5.5 billion in sales to independently-owned small businesses. This year, we can do even more!

Small Business Saturday falls on November 30th and there are a number of ways you can get involved:

  • If you own a small business, go to to receive free Small Business Saturday promotional materials.  You can also check out SBA’s tips on how to prepare for the holiday season at
  • If you are a customer, find events in your community and participating local businesses at  Small businesses are listed in communities large and small across the country, and together we can support them with our business.

By starting your holiday season at the coffee shop on the corner or the bakery downtown, you can support all the things that make our communities great.

On November 30th, I know I’ll be shopping small.  I hope you will too.

About the Author:

Jeanne Hulit

Former Acting SBA Administrator

Jeanne Hulit is the Acting Administrator of the U.S. Small Business Administration. The SBA helps both Main Street and high-growth small businesses get access to capital, counseling, federal contracts, disaster assistance and more.