Jump to Main Content



Small Business Insurance; Part 2: Finding and Buying the Right Policy

Comment Count:

Comments welcome on this page. See Rules of Conduct.

Small Business Insurance; Part 2: Finding and Buying the Right Policy

By Caron_Beesley, Contributor
Published: March 19, 2009 Updated: May 18, 2012

In Part 1 of this series - Small Business Insurance: What Type of Insurance Do I Need? - I outlined the types of business insurance options available to protect your small business assets and investments, as well as the insurance requirements you must comply with as an employer.

When it comes to finding and buying insurance that meets your particular business need and risk, you need to be just as well informed.

Below are five tips that can help you find the right insurance for your particular small business structure, business activity, and risk level.

Tips for Finding and Buying Business Insurance

1. Assess Your Risks

Insurance companies determine the level of risk they'll accept or underwrite when issuing policies. The insurance company reviews your application and determines whether it will provide all or a portion of the coverage being requested. Each underwritten policy carries a premium that varies by risk factor, and a deductible.

The National Federation of Independent Businesses has created a Business Insurance Coverage Checklist to help you assess your risks and to make sure you've insured every aspect of your business.

2. Shop Around

The extent and costs of coverage vary from company to company. Some brokers specialize in insuring specific types of business, while others can connect you with policies specific to your business activities. For example, if you operate a tow truck service, you'll want to find an agent that can help find policies that specifically cover automotive service businesses. Often specialist brokers can get you the best coverage and best rates.

3. Consider a Business Owners' Policy

Insurance can be purchased separately or in a package called a business owners' policy (BOP).
Purchasing separate policies from different insurers can result in higher total premiums. A BOP combines typical coverage into a standard package, and offered at a premium that costs less than if each type of coverage was purchased separately. Typically, BOPs provide insurance for property, general liability, vehicles, business interruption and other types of coverage common to most types of businesses.

BOPs simplify the insurance buying process and can save you money. However, make sure you understand the extent of coverage in any BOP you are considering. Not every type of insurance is included in a BOP. If your business has unique risks, you may require additional coverage.

4. Find a Reputable, Licensed Agent

Commercial insurance brokers can help you find policies that match your business needs. They do operate on commission from the insurance companies, so it's important you find a broker that is reputable and is interested in your needs as much as his own. Make sure your broker understands all the risks associated with your business.

You should always look for a broker that has a license. State governments regulate the insurance industry and license insurance brokers. Many states provide a directory of licensed agents. If you are looking for a new agent, start with your state's department of insurance.

5. Assess Your Insurance Coverage on an Annual Basis

As your business grows, so do your liabilities. You don't want to be caught underinsured should disaster strike. If you have purchased or replaced equipment or expanded operations, you should contact your insurance broker to discuss changes in your business and how they affect your coverage.

Do remember that these are just guidelines to help get you started with planning your business insurance strategy. Once you have an outline of your risks and insurance options, seek out a broker or agent to get expert advice.

Additional Resources

There are several government and non-profit organizations that provide a wealth of guidance to help you choose the appropriate insurance for your small business, as well as investigate complaints. These include InsureU for Small Business, HealthInsuranceInfo.net, and the National Association of Insurance Commissioners (NAIC).

About the Author:

Caron Beesley


Caron Beesley is a small business owner, a writer, and marketing communications consultant. Caron works with the SBA.gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Follow Caron on Twitter: @caronbeesley


Shop around ! Shop around. you will talk to some super friendly brokers and you will want to choose them but shopping around can save a lot of money !
Speak to an insurance broker about your individual circumstances and ensure that all insurances that you take out or tailored to your needs.
A lot of people seem to sign up for very high cover, sometimes in the millions, but you should take into account your annual turnover and the size of the contracts you take on; this will give you a better idea of the level of cover you need and save you paying more for cover you are unlikely to need.
you’re actually a excellent webmaster. The website loading pace is incredible. It sort of feels that you are doing any distinctive trick. Also, The contents are masterwork. you have performed a great activity in this subject.
I commonly surf any website and wish to be part to your group, as you realize i also features a terribly tigh social side and like to share my information to your website. So i hope one day I may also help virtually anyone who need to have my allow thanks!!! 台北酒店經紀
I ordinarily surf any web-site and wish to be aspect to your neighborhood, as you understand i also has a especially tigh social facet and just want to share my knowledge to your web-site. So i hope one particular day I might help any person who desire my assist thanks!!! vitamin b6 deficiency symptoms
I ordinarily surf any websites and like to be component for your local community, as you understand i also features a really tigh social facet and wish to share my expertise for your websites. So i hope one particular day I will help just about anyone who ought my help thanks!!! diarrhea vitamin c overdose
I typically surf any internet site and prefer to be aspect to your local community, as you realize i also includes a really tigh social side and prefer to share my awareness to your internet site. So i hope one day I can help anyone who will need my benefit thanks!!! vitamin k rich foods
I commonly surf any web pages and like to be component for your group, as you recognize i also includes a terribly tigh social side and want to share my awareness for your web pages. So i hope one particular day I may help any individual who really need my guide thanks!!! vitamin d3 side effects
I normally surf any websites and like to be element for your community, as you understand i also has a relatively tigh social aspect and prefer to share my know-how for your websites. So i hope 1 day I may help anyone who demand my aid thanks!!! vitamin c overdose symptoms


Leave a Comment

You must be logged in to leave comments. If you already have an SBA.gov account, Log In to leave your comment.

New users, Register for a new account and join the conversation today!