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Social Media Rocks; Have you engaged?

Social Media Rocks; Have you engaged?

Published: October 8, 2010 Updated: March 2, 2012

Last week I was asked to wrap up the third and last day of training of a Marketing Success* session for 20 small businesses by presenting on Social Media for business. My presentation title?... Social Media for Business 101: The Big Three.

Social media & social networking are everywhere. So much so that we are seeing it in the mainstream with television segments dedicated to it on CNN and even your local news stations. News outlets are using it to not only connect to their viewers but to gage the relevancy of their programming and even find breaking news. Posts on Twitter* during recent disasters have been an invaluable mechanism for receiving information when all other communication channels were jammed, effectively turning everyday citizens into on-scene journalists*.

National and local news outlets understand the power of Social Media, educators are beginning to* as well. So imagine my surprise when I talked to small business owners who still either saw it as a waste of time or, more understandably, felt so overwhelmed that they were paralyzed to the point that they did;t even make an attempt.

The possibilities for business building growth via social media are limited only by the depth of the business owne-s imagination. I-s the perfect platform for economical marketing, promotion and especially awareness campaigns. The more creative you are the more successful your marketing efforts will be. Consider the reintroduction of Old Spice* to the new generations. It has't necessarily sparked the sales of their body wash Swagger as much as they had hoped but who does't know Old Spice now? The Old Spice campaign is so successful that even libraries have embraced the campaigns video tactic*.

So, wha's my advice? Of course to use social media for your small business marketing campaigns!! Ok, something more reasonable to start? Ho's thi'Just Start! Start slow; create a profile on Twitter*, Facebook*, and YouTube*. Find your friends and accept some new friends suggested by the social media platforms. Play and have fun but most importantly learn' watch and learn how people are using the platforms. Listen in to Twitter conversations, watch videos on YouTube then just stick your toe in the water a bit. Write an update status, send a link, or upload a picture. I's all about exposure, exploration, and experimentation. Here are some suggestions to help you out:

Leave a comment and let me know what you think.

You can also find Tonya on twitter at @TonyaWilson

* This hyperlink goes to a non-government website

About the Author:

Tonya Wilson
As a member of the Ohio SBDC at Columbus State, we provide entrepreneurial development assistance and business consulting to start-up, emerging, and existing business owners. In addition to one-on-on advising, we create, coordinate and promote programs and events to inspire, educate and engage individuals who wish to start or grow a small business.