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The Social Storefront – How to Sell Your Products and Services on Facebook

The Social Storefront – How to Sell Your Products and Services on Facebook

By Caron_Beesley, Contributor
Published: March 11, 2013 Updated: March 11, 2013

Have you ever considered extending your small business storefront to Facebook?

According to The New York Times, small retailers are having more success than their larger counterparts when it comes to selling socially with Facebook storefronts proving to be a successful outlet for small businesses with less than $100,000 in revenue and fewer than 10 employees.

Yet Facebook storefronts present business owners with a number of challenges. For example, if you have a business page on Facebook, you do not own it; Facebook does, and as such, it is free to change the look, feel, security and functionality of your page when it sees fit. Furthermore, many consumers may be reticent about conducting financial transactions on social media.

If your small business is interested in exploring this new revenue stream, here are some tips to help you get started building your social storefront:

1. Build Your Facebook Storefront

Facebook storefronts are wholly independent of Facebook and are enabled by third party apps and services from companies such as Ecwid, BigCommerce’s SocialShop application and VendorShop Social. Alternatively, you can also have an app developer build you a custom storefront.  

These apps offer a number of social shopping features that you can add to your Facebook b