Industry Word

Blogs.Industry Word


What Will 2013 Look Like For Franchising?

Comment Count:

Comments welcome on this page. See Rules of Conduct.

What Will 2013 Look Like For Franchising?

By FranchiseKing, Guest Blogger
Published: January 3, 2013 Updated: July 5, 2016

Will great things finally start to happen in franchising in 2013?

Should you become the owner of a franchise business in 2013?

What are some of the trends in franchising?

Let’s dig in...                                         



Jobs aren’t what they used to be. The days of working for the same company for 30 years are over. A lot of today’s corporate employees move from job to job. And it’s usually not their fault. Divisions close down. Companies restructure. As Guy Kawasaki* says, “Shitake happens.”

A lot of people I talk to are sick of getting downsized*, right-sized and just plain outsized. They want to have some semblance of control back in their professional lives. That’s one reason that a lot of downsized workers look into franchise ownership.

The effects of the recession still linger; some of those who’ve lost their jobs aren’t even in the job market anymore. They’ve essentially opted out*.

The sheer amount of people that have opted out of job-seeking could be a boon to franchising, which has not seen a lot of growth the last couple of years.*



If you’ve opted out of the job market, you’re probably open to other owning your own business. If so, franchise ownership may be worth a look.

Just make sure that you’re right for the franchise business model. Make sure that you’re 100% on-board with following rules. Make sure that your family is on board with this idea of yours, too. It’s important to have their support.


Is Now The Time?

There are three very positive things happening for today’s future franchise owners.

1.      Small business loan rates have been very reasonable.

2.      Franchisors are aggressively discounting some of their fees

3.      Commercial space (depending on your area) is readily available

If you feel that you have what it takes to become the owner of a franchise, and you can leverage those three things, 2013 may be your year.

Just don’t forget to do a great job on your due diligence. Because if you don’t do a thorough job with your research, and don’t use the plethora of small business resources that are readily available these days, 2013 may not be your year.

In other words, take your time. And don’t do it alone.


Franchise Trends

If you’re going to look into franchise ownership in 2013, it wouldn’t hurt to start noticing and learning about the current business and franchise trends.

One of the biggest trends taking place—and it’s affecting everything we do—is mobile communications and technology.

According to one study*, 47% of consumers confirm they use their smartphone to search for local information such as a local store they want to visit. Forty-six percent of consumers look up prices on a store’s mobile site and 42% check inventory prior to shopping in the store.

If you’re thinking of becoming the owner of a franchise that requires a physical location, you really need to keep an eye on the latest trends in mobile technology and mobile marketing, like these*.

Interestingly enough, most of the top franchise trends for 2013 involve franchise opportunities that do require a commercial space. Again, pay attention to what’s happening in the world of mobile technology.

2013 could shape up to be a great year to become a franchise business owner.

There’s good commercial space available. Small business loan rates are decent. Some franchisors are aggressively reducing up-front costs. Fantastic business tools and resources are easily accessible.

You just have to use them.

*Non-US Government links

About the Author:

Joel Libava

Guest Blogger

The Franchise King®, Joel Libava, is the author of Become a Franchise Owner! and recently launched Franchise Business University.


Interesting to see how these predictions turned out, small business loans are still relatively inexpensive. Would be interesting to hear from a franchisee who entered the market in 2013.
"Will great things finally start to happen in 2013" I think it would be fair to say that great things have already been happening. Perhaps not across the board, but franchisees have a significantly higher success rate than independent start-ups, so there are certainly franchisees out there who are having great things happening. There are no guarantees of success, but opening a franchise can be a lot less chancy than other ways of starting a business.
You have to choose the right business conditions .... not all franchises work well.
I think Franchising can be one of the good options in 2013. but it should need proper consultation. franchise business is quite good if done with proper research.
Excellent point about being mobile compliant for local search. Franchisors, and franchisees must take this into account in the future. Bob Coleman This post was edited to remove a link. Please review our Community Best Practices for more information about how best to participate in our online discussions. Thank you.
Great article very well written and thought out.
Yet another great article Joel. Its interesting because in our industry we foresee a growing number of franchisees because of the completion of the war in Afghanistan. Veterans are coming back to town and need some sort of stable job. Hopefully they have managed to save some money in their years overseas and they have i think franchising is a great opportunity. The government is also helping them with sba loans and because of this I see 2013 as going to be a great year for everyone in franchising.
Thanks for sharing such wonderful tips about starting small business in the year 2013.Yes it would be beneficial to start franchising small business as it provides various packages at a reasonable cost with attractive adds.If cloud computing services can be best implemented then,it would more helpful to those who franchising cloud computing providing companies. This post was edited to remove a link. Please review our Community Best Practices for more information about how best to participate in our online discussions. Thank you.
I doubt that franchising is a really good investment in 2013 and even 2014. It is too dangerous to invest in something today. But I have to agree that there some really good points in your article as mobile communications and technology is the most fast developing business today, therefore it might worth to try out it first, not forgetting to keep an eye on other trends.
Thanks for commenting, CarolB.   I don' think that's it's "dangerous" to ivest in a franchise this year or next.   But, it is dangerous to invest in a franchise without doing the proper research.   Joel Libava 


Leave a Comment

You must be logged in to leave comments. If you already have an account, Log In to leave your comment.

New users, Register for a new account and join the conversation today!