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Advertising Law

<p>
You&rsquo;ve got a great product or service to sell, and you&rsquo;re anxious to begin promoting it to potential customers. To make sure the claims you make about your offerings are truthful and to protect consumers, all businesses have to comply with advertising and marketing laws. This section will help you understand the basic rules when it comes to advertising, labeling your products, and marketing online or over the phone.</p>

Advertising laws are aimed at protecting consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing laws, and failure to do so could result in costly lawsuits and civil penalties. So before you start an advertising campaign, it's important you understand some basic rules.

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