Business Model Moulting
by PaintedAxe, Window Shopper
- Created: March 4, 2014, 11:09 am
- Updated: April 9, 2014, 10:55 am
For about 10 years, I have operated a garage business of custom painting guitars for festivals and special events to musicians and autograph collectors. In 2014, I am "leaving" the guitar painting business to sell a fundraising and marketing tool that just happens to be a custom painted guitar. It has been recommended that my message, value/mission statement change accordingly. But I am not sure how cute, musical or just plain straight forward I should be with this metamorphosis. For example: "Painted Axe: Fundraising & Marketing turned up to 11" "Painted Axe: Headliner for Fundraising & Marketing" "Painted Axe: Power Chord for Fundraising & Marketing" "Fundraising & Marketing on Loud" Do I even use Fundraising or Marketing in the statement? Recommendations/suggestions welcomed. Thanks
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